Performance Marketing

We have exciting opportunities for the role of Performance Marketing

Location : Mumbai - Andheri

Interested candidate can share resume on saba.kazi@icicilombard.com with subject line Performance Marketing and share below details.

Current Salary

Expectation

Notice Period

Education (Full Time / part Time)

Role :

• Take ownership for planning, setup and execution of all paid acquisition for a segment
• Lead execution of campaigns across channels for SEM, Google - Search / Display / YouTube / Discovery, Facebook, Instagram and other social channels to meet key performance metrics
• Explore vendor partnerships and new channels for paid acquisition to increase traffic and leads
• Lead budget allocation and planning of digital marketing campaigns to drive user acquisition and sales growth for a segment
• Ideate, plan, execute and measure experiments for conversion growth with A / B testing for optimising user funnels
• Identify market trends and gather insights to utilise for manoeuvring the campaigns and driving performance
• Work on daily, weekly & monthly measurement and reporting for the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)
• Benchmark funnel metrics, user journeys, and creatives against competitors
• Align with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts
• Drive business impact with understanding of ROI delivered through the respective campaigns managed

Skills :

Regards,

Saba