Senior Product Manager_B2C / D2C digital product- Acquisition & Monetisation

Senior Product Manager

About Our Client : The company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.

Job Role : Senior Product Manager

Location : HSR Layout, Bangalore

Experience : 4-8 Years (3+ years in core B2C / D2C product management)

Qualification : Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM, ISB preferred.

About the role : In this role, you’ll own how millions of users discover, engage, and contribute on our platform — shaping the user funnel from first interaction to paid experience.

Your north star : Maximise reach, retention, and revenue — without losing the soul of the product.

Key Responsibilities :

1. Drive Acquisition :

Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships.

Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement.

Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.

2. Lead Monetisation Strategy :

Define the monetisation roadmap — from subscriptions and microtransactions to content and service-led products.

Partner with design, engineering, and CRM to build frictionless purchase and renewal experiences.

Optimise pricing, packaging, and offer design through A / B testing and cohort analysis.

Measure ROI and CLV impact; evolve the monetisation engine using data-driven insights.

3. Product Ownership & Roadmapping :

Define, prioritise, and deliver the growth product roadmap.

Collaborate cross-functionally with marketing, growth, CRM, design, and data teams.

Balance experimentation velocity with quality and user experience integrity.

4. Data-Driven Decision Making :

Use quantitative and qualitative insights to inform decisions — from feature prioritisation to user segmentation.

Leverage analytics tools (Amplitude, Mixpanel, BigQuery, Looker, etc.) for growth experimentation and reporting.

5. Leadership & Collaboration :

Mentor junior PMs or analysts working on growth pods.

Influence stakeholders across business, marketing, and product to align on revenue goals.

Requirements :

Experience : Must have minimum 4-8 Years (3+ years in core B2C / D2C product management) experience, with measurable impact on Revenue, ARPU, Conversion Rate, Repeat Transactions, Retention, and Engagement.

Past KPIs must include Revenue, Conversion, ARPU, and Repeat Transactions.

Proven track record of delivering impactful digital products in high-growth environments.

Strong analytical skills with expertise in interpreting complex datasets.

Excellent communication and stakeholder management skills.

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