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Senior Product Manager

Senior Product Manager

AppsForBharatGreater Bengaluru Area, India
4 hours ago
Job description

About AppsForBharat

At AppsForBharat , we’re building digital products that bring structure, accessibility, and meaning to devotion. Our flagship app, Sri Mandir , is India’s largest devotion platform, serving millions of users every day .

We operate at the intersection of faith, culture, and technology , creating experiences that blend emotional depth with world-class product thinking. As we scale to the next 100 million users, we’re looking for a Senior Product Manager – Acquisition & Monetisation to drive growth and revenue at scale.

Role Overview for Senior Product Manager (Acquisition & Monetisation) :

This role sits at the heart of growth and business impact at AppsForBharat.

You’ll own how millions of users discover, engage, and contribute on our platform — shaping the user funnel from first interaction to paid experience.

Your north star : Maximise reach, retention, and revenue — without losing the soul of the product.

What You’ll Do

1. Drive Acquisition :

  • Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships.
  • Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement.
  • Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.

2. Lead Monetisation Strategy :

  • Define the monetisation roadmap — from subscriptions and microtransactions to content and service-led products.
  • Partner with design, engineering, and CRM to build frictionless purchase and renewal experiences.
  • Optimise pricing, packaging, and offer design through A / B testing and cohort analysis.
  • Measure ROI and CLV impact; evolve the monetisation engine using data-driven insights.
  • 3. Product Ownership & Roadmapping :

  • Define, prioritise, and deliver the growth product roadmap.
  • Collaborate cross-functionally with marketing, growth, CRM, design, and data teams.
  • Balance experimentation velocity with quality and user experience integrity.
  • 4. Data-Driven Decision Making :

  • Use quantitative and qualitative insights to inform decisions — from feature prioritisation to user segmentation.
  • Leverage analytics tools (Amplitude, Mixpanel, BigQuery, Looker, etc.) for growth experimentation and reporting.
  • 5. Leadership & Collaboration :

  • Mentor junior PMs or analysts working on growth pods.
  • Influence stakeholders across business, marketing, and product to align on revenue goals.
  • What You Bring

  • Education : Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM,
  • ISB preferred.

  • Experience : Must have minimum 5+ years of core B2C product management experience, with
  • measurable impact on Revenue, ARPU, Conversion Rate, Repeat Transactions, Retention,

    and Engagement.

  • Past KPIs must include Revenue, Conversion, ARPU, and Repeat Transactions.
  • Proven track record of delivering impactful digital products in high-growth environments.
  • Strong analytical skills with expertise in interpreting complex datasets.
  • Excellent communication and stakeholder management skills.
  • Bonus Points

    Past Founding or Entrepreneurship experience

    Nice to have : Experience managing products on both App and Web platforms.

    Experience in e-commerce or supply chain product ecosystems.

    Why AppsForBharat?

    We’re not just another startup. We’re a movement. Here’s why you’ll love being a part of it :

    Competitive compensation and performance-based incentives.

    Ambitious work environment with opportunities for professional growth.

    Access to a vibrant network of professionals passionate about spirituality and

    technology.

    Health & Wellness Benefits to ensure your and your family’s well-being.

    A Serene, Pet-Friendly & Peaceful Office located in the heart of HSR Layout

    Join us in revolutionising the way millions connect with their spirituality

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    Senior Product Manager • Greater Bengaluru Area, India

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