HiLabs - Content Marketing Manager

Description :

We are seeking a motivated and experienced Content Marketing Manager to join our team. The ideal candidate will have a strong background in content strategy and creation for B2B SaaS audiences. This role will own and maintain the content calendar across formats with the express remit of attracting new customers and engaging our communities. The candidate will also manage website-related content (landing pages, product / solution pages, and SEO-driven web copy) and leverage AI tools to create, scale, and optimize content efficiently.

Core Responsibilities For The Job Include The Following :

Content Strategy and Planning :

• Develop a comprehensive content strategy to achieve marketing goals.
• Plan and manage a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, and website content.
• Identify content gaps and generate content that will grow reach, engagement, and demand.
• Create content streams across corporate marketing, product marketing, and executive brand building.

Execution And Management :

Performance Analysis And SEO :

(ref : iimjobs.com)