Head of Ecommerce

Role : Head of E-commerce (D2C Head)

Company : Hoora Technologies

Location : Nagpur (In-office)

Reports to : CEO

Salary : ₹12–24 LPA + Performance-Based Incentives

Type : Full-Time

Mission : Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to ₹20-25 Crore in yearly revenue .

Key Responsibilities

• P&L Management : Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.
• Performance Marketing : Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.
• Growth & Conversion Rate Optimisation (CRO) : Build and optimise high-converting landing pages and eCommerce funnels. Use analytics and A / B testing to reduce drop-offs and improve user journeys.
• Product & Market Strategy : Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximise market response.
• Customer Retention : Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.
• Data & Reporting : Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.
• Cross-Functional Leadership : Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile