Key Account Manager- NDL Power Limited

Job Description – Key Account Manager Department : Sales & Business Development

Location : Delhi / NCR Region

Reports to : Directors

If interested please fill this form asap

Role Overview :

The Key Account Manager (KAM) is responsible for driving business growth from existing and international key accounts by implementing sales strategies, improving customer engagement, and ensuring revenue targets are achieved. The role demands a balance of strategic inputs and operational execution, with a strong focus on customer relationship management, overdue control, sales penetration, and process adherence.

Key Responsibilities :

1. Growth Strategy & Business Development

Provide inputs on key account sales strategy for incorporation in company growth plans.

Ensure implementation of sales & penetration initiatives as per international vertical strategy.

Identify and pursue new business opportunities with international and domestic key accounts.

2. Sales & Revenue Management

Grow sales from new patented new products while onboarding new accounts.

Provide monthly input planning to achieve growth objectives.

Review performance continuously and suggest corrective actions to management.

3. Customer Relationship & CRM Initiatives

Execute CRM initiatives such as Root cause for technical issues, digitalization, training inputs, and feedback systems.

Strengthen long-term relationships with key accounts and OEMs through regular interactions.

Conduct timely key customer training meets / OEM meetings , ensuring feedback is implemented.

Work towards increasing customer retention and ARC (Annual Rate Contract) sign-ups.

4. Overdue & Credit Management

Monitor and control outstanding payments, ensuring they remain within company norms.

5. Margin & Expense Management

Recommend margin improvement actions, including :

Rationalization of test packages.

High pricing for sample collection & tatkal packages.

Ensure implementation of price revisions with majority customers.

Monitor ROI on travel and other sales-related expenses.

6. Market Research & Intelligence

Implement Market Intelligence (MI) modules to track customer behaviour and competition.

Share inputs with CEO and sales leadership for strategy alignment.

7. Reporting & Process Adherence

Prepare and submit monthly sales reports, ensuring digitalization and accuracy.

Follow SOPs, policies, and organizational compliance requirements.

Document tour planning, meeting minutes, and ensure follow-up on agreed actions.

8. People & Team Collaboration

Collaborate with sales and cross-functional teams to deliver customer and organizational objectives.

Train functional team members on Excel, reporting, and account handling skills.

Participate in self-appraisal processes in line with organizational SOP.

Qualifications & Skills :

Graduate / Post Graduate in Engineering, Business Management, or equivalent.

5–8 years of experience in Key Account Management / International Sales / B2B Sales .

Strong knowledge of power sector, testing services, or industrial products.

Excellent communication, negotiation, and relationship-building skills.

Ability to handle overdue management and margin improvement initiatives.

Proficient in MS Office, CRM systems, and digital reporting tools.

Competencies :

Strategic thinking with operational discipline.

Strong customer orientation and problem-solving ability.

Data-driven decision-making and reporting.

Collaboration across departments.

Result-oriented with ownership mindset.