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Executive Community

Executive Community

greytHRalappuzha, kerala, in
16 days ago
Job description

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About the Company

GreytHR is a leading provider of HR and payroll software, committed to building a vibrant ecosystem that supports HR professionals. Our Greytribe community is a cornerstone of this vision, serving as an open platform for customers, prospects, and industry experts to connect, learn, and grow together.

About the Role

The Executive – Greytribe Community will be a key evangelist for GreytHR. This role is focused on managing and scaling a vibrant global community where customers, partners, and prospects can connect, share knowledge, and learn from one another. You will be responsible for developing and executing community strategies that foster engagement, drive brand loyalty, and increase customer value. By managing day-to-day operations and converting member insights into actionable opportunities, you will play a crucial role in promoting our product and contributing to overall business growth.

Responsibilities

  • Serve as the primary point of contact for the Greytribe community, fostering open discussions on HR topics, industry trends, and product insights.
  • Encourage peer-to-peer engagement through Q&A, best practice sharing, and collaboration in forums.
  • Publish high-value content (articles, tutorials, polls, product updates) to inform and engage the community.
  • Facilitate networking via virtual meetups, webinars, and in-person events.
  • Identify and nurture GreytHR Ambassadors / power users to lead discussions, host webinars, and advocate for the brand.
  • Share useful GreytHR content in engaging ways that inspire community members.
  • Collaborate with Support, Customer Success, Product, and Marketing teams to resolve issues, create relevant content, and promote the GreytHR brand.
  • Identify industry trends and co-create nurturing content to bring customers back to the community.
  • Organise and oversee live events (open forums, educational sessions, networking opportunities).
  • Build relationships with customers, prospects, industry professionals and SME’s.
  • Continuously improve the community experience in alignment with other customer channels.
  • Seed discussions and engage members to create a healthy, problem-solving forum around both product and domain topics.
  • Leverage social media platforms (LinkedIn, Facebook, Twitter, etc.) to connect with users, respond to queries, and spark thought-provoking conversations.
  • Gather and summarise customer feedback from the community for Product, Sales, and Marketing teams.
  • Manage the technical administration of community platforms, including upgrades and feature adoption.
  • Monitor, measure, and report on community health and engagement metrics.
  • Implement gamification mechanisms (points, badges, leaderboards) to boost participation.
  • Track and analyse community analytics (DAU / MAU, engagement rate, content consumption).
  • Identify leads, upsell opportunities, and advocacy initiatives (case studies, testimonials).
  • Manage the tiered recognition framework for ambassadors, ensuring rewards and leadership opportunities.

Qualifications

  • Bachelor’s degree required; specialisation in Human Resources, Communications, Marketing, or related fields preferred.
  • 2+ years of experience in community management, customer success, marketing, or related roles in a B2B SaaS environment.
  • Exposure to launching or supporting community initiatives such as online forums, ambassador programs, event series, or newsletters.
  • Hands-on experience with social media platforms (LinkedIn, Facebook, Twitter / X, etc.) for community engagement and brand management.
  • Aptitude for tracking and reporting on community metrics such as engagement rates, repeat participation, and active users.
  • Strong English communication skills — written, verbal, and presentation — with attention to detail and quality.
  • Ability to collaborate effectively with cross-functional teams, including Product, Marketing, Sales, and Customer Success.
  • Self-directed, organised, and proactive team player with strong interpersonal and relationship-building skills.
  • Required Skills

  • Community Management : Community Strategy (I), Engagement & Gamification (I), Moderation (A), Forum Administration (I)
  • Communication & Outreach : Content Creation (A), Public Speaking (I), Newsletter Writing (I), Cross-functional Collaboration (A)
  • Product & Industry Knowledge : SaaS Product Knowledge (I), HR & Payroll Domain (I), Competitor Awareness (I), Customer Evangelism (I)
  • Data & Analytics : Community Metrics Tracking (I), Reporting (I), Social Media Analytics (I), Customer Feedback Analysis (I)
  • Soft Skills : Empathy (A), Relationship Building (A), Problem-Solving (A), Self-Directed (A)
  • Business Acumen : Advocacy & Thought Leadership (I), Customer Experience (I), Marketing Initiatives (I), Lead Generation (I)
  • Pay range and compensation package

    [Pay range or salary or compensation]

    Equal Opportunity Statement

    [Include a statement on commitment to diversity and inclusivity.]

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