Digital Lead Development Associate

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Overview :  The Digital Sales Development team plays a pivotal role in guiding and influencing customers as they embark on their digital transformation journey. Our mission is to create a world-class engagement experience, enabling customers to make informed decisions in the early stages of their transformation. The team is instrumental in building and nurturing a pipeline of sales opportunities, fostering incremental revenue in alignment with the Sales and Marketing teams. The focus is on engaging the SAP install base and attracting net new name accounts and nurturing incoming leads into qualified opportunities. We are committed to driving digital and high-quality engagement with potential customers, ensuring superior customer experiences.

What you"ll do :

As a Digital Lead Development Associate, your primary focus will be on qualifying and nurturing inbound demand, expanding SAP's Cloud ERP & LoB footprint across various industries, alongside SAP & Partners resources and Customers.

Key Responsibilities and Tasks :

• Pipeline Development :
• Inbound Lead Qualification :  Work with incoming leads, leveraging strategic methodologies to qualify and nurture them into actionable sales opportunities.
• Lead Progression :  Nurture leads received through various inbound demand generation channels, ensuring stalled pipelines are effectively advanced.
• Customer Engagement :
• Digital Interaction :  Execute digital engagement strategies to ensure high-quality interactions with potential customers.
• Superior Experience Delivery :  Focus on delivering exceptional customer experiences that build trust and foster long-term relationships.
• Collaboration :
• Cross-functional Cooperation :  Collaborate effectively with Corporate Marketing, Field Marketing, Solution Specialists, and Account Executives to optimize customer engagement strategies.
• Territory Planning :  Participate in territory and account planning to support and enhance team strategies, ensuring comprehensive market coverage.
• Continuous Improvement :
• Feedback Loop :  Regularly review lead progression, providing insightful feedback to Marketing regarding campaign effectiveness, utilizing standard procedures and reports.

Training & Enablement :

What you"ll bring :

Location :  This role is situated within the Digital Hub, offering a dynamic work environment. This position serves as a pipeline for future sales roles, providing growth and advancement opportunities within the organization.

#SAPIndiaT1

​ Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.