Job Summary
- Preparing campaign wise presentation , setting objectives basis sales target / competition
- Setting benchmarks for CPRP / GRP and Reach
- Working out innovation and integration ideas as per the brief given by the client
- Conducting Post analysis of the campaigns
- Checking Weekly / Monthly / Quarterly media update report (Channel wise , Publication wise) and sending it to client
- Crosschecking with the objective and Weekly / Monthly / Quarterly client report (Performance , SOV , SOE ,Media Mix) and sending it to the client
- Preparing Monthly MIS for client
- Scheduling strategy and execution , co-coordinating with operations for execution
- Managing clients for plans and schedules
- Ensuring that the clients budget is managed properly and no shortfall
- Number of Accounts approx 3-5
Candidate Profile
Bachelors(BBA / BMS) in marketing / Post Graduate in Media Communication , Commerce / science / engineering graduate3+ years of exposure to hardcore Media planningHands on with BAARC, IRS. Software.Good interpersonal skills.Good client management and communication skillsGood in analytical skills and hands on in statistical evaluation methods & modelsGood presentation & written communication skillsSkills Required
media strategy, Data Analysis, Campaign Management, Digital Marketing