Performance Marketer

Company Description

Valuepersqft is dedicated to transforming the real estate industry through innovative and customer-centric solutions. With a comprehensive approach to the property investment journey, we assist clients in navigating the complexities of purchasing their dream homes. From understanding client preferences to liaisons with banks, legal entities, and insurance companies, we provide end-to-end support while ensuring complete transparency. Our focus is on delivering tailored solutions, informed decision-making, and an exceptional customer experience. At Valuepersqft, our mission is to reshape the real estate market with trust and expertise.

Job description- Performance Marketer

Position Overview

The Performance Marketer will be responsible for planning, executing, and optimizing digital campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and other digital platforms.

This role requires a data-savvy, creative, and results-oriented professional who can leverage analytics, conversion tracking, and testing to drive measurable business growth.

Key Responsibilities

Campaign Management & Optimization

• Plan, create, and manage Google Ads (Search, Display, and Demand Gen) campaigns focused on lead generation and conversion.
• Execute and optimize Meta Ads (Facebook & Instagram) campaigns, including retargeting and lookalike audience strategies.
• Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and optimize for maximum ROI.
• Conduct A / B testing on ad copies, creatives, and landing pages to identify top-performing combinations.
• Manage and allocate ad budgets efficiently to achieve monthly performance goals.

Tracking, Analytics & Reporting

Conversion Rate Optimization (CRO)

Audience Targeting & Segmentation

Cross-functional Collaboration

Qualifications & Skills

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