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Manager Branding & Packaging

Manager Branding & Packaging

ConfidentialMumbai
9 days ago
Job description

Key Responsibilities : Brand Identity & Communication :

  • Develop brand identities and ensure consistent application across channels.
  • Create visual concepts for marketing campaigns and product launches.

Packaging Design :

  • Design innovative, functional, and premium packaging for eyewear and accessories.
  • Work with vendors to ensure quality and timely production of packaging materials.
  • Visual Merchandising (VM) :

  • Design and implement in-store display strategies to enhance retail experience.
  • Create planograms, window displays, and seasonal in-store themes.
  • Cross-functional Collaboration :

  • Work with marketing, retail, and product teams to deliver cohesive brand experiences.
  • Team & Vendor Management :

  • Manage internal design resources and external vendors for packaging and VM production.
  • Requirements

  • 5+ years of experience in branding, packaging design, and visual merchandising
  • Strong portfolio showcasing packaging innovation and retail VM design
  • Excellent understanding of brand systems and storytelling
  • Knowledge of production processes for packaging and retail displays
  • Proficiency in Adobe Creative Suite and relevant 3D visualisation tools (preferred)
  • Skills Required

    Adobe Creative Suite, Vendor Management

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