Marketing Lead - Higher Education
UnifyedHaryāna, Republic Of India, IN3 hours ago
Job descriptionExecute multi-channel lead generation campaigns across email, paid media, social Work with internal and purchased lists to build targeted campaign audiences. Collaborate with the sales team to ensure timely lead follow-up and tracking. Create, update, and manage sales and marketing collateral including brochures, Customize content for the North American higher education audience while Coordinate with global content and design teams to deliver required assets. Plan, manage, and support virtual and physical events (e.G., EDUCAUSE, webinars). Coordinate event logistics, promotional activities, speaker alignments, and post Assist sales and customer success teams with event-based engagement and Own and manage HubSpot for campaign automation, lead nurturing, segmentation, Maintain CRM data hygiene and create performance dashboards to report on key Track and improve funnel conversions and marketing effectiveness. Work closely with sales to equip them with updated collateral and messaging. Support channel partner marketing initiatives, including upsell and cross-sell Coordinate with product, sales, and marketing teams across geographies to align Support outbound efforts including BDR campaigns and RFP content. Assist with internal marketing project management and delivery tracking. 8+ years of experience in a B2B Saas marketing role; Hands-on experience with HubSpot or equivalent marketing automation tools and Strong content development skills and experience supporting sales with collateral. Excellent English communication skills (written and verbal). Ability to manage multiple projects and deadlines in a fast-paced, remote Experience in higher education marketing is a strong plus.
Job Title : Marketing Manager (India-based)
Reports to : Director of Marketing (US)
Experience : 8–10 Years
Location : Gurgaon (Onsite) 5 Days
Working Hours : 6 : 30 PM - 3 : 30 AM IST (8 : 00 AM - 5 : 00 PM EST)
Job Type : Full-Time
About Unifyed :
Unifyed is a pioneer in higher education software and serves over 150 colleges and
universities around the world. Unifyed partners with colleges and universities to deliver
affordable solutions that help recruit, engage, educate, retain and graduate 21st century
students.
About the Role :
We are seeking a proactive and detail-oriented Marketing Manager based in India to
support our growth in the North American higher education sector. This is a hands-on role
ideal for a marketing generalist with experience in lead generation, GTM strategy
execution, content creation, campaign management , and marketing operations . You
will work closely with the VP of Marketing, global marketing teams , channel partners,
and sales to drive marketing impact across regions.
Key Responsibilities :
1. GTM Strategy & Lead Generation
- Assist the VP of Marketing in developing and executing go-to-market (GTM)
strategies for product launches and campaigns.
media, webinars, and industry events.
2. Content & Collateral Development
one-pagers, case studies, whitepapers, email templates, and PowerPoint
presentations.
maintaining brand consistency.
3. Events & Webinars
event follow-ups.
follow-ups.
4. Marketing Operations & HubSpot Management
and reporting.
KPIs.
5. Sales Enablement & Cross-functional Collaboration
campaigns.
messaging and timelines.
6. Additional Support
Qualifications :
experience with North American or
global markets (especially higher-ed) is highly preferred.
CRMs.
environment.
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Marketing Lead • Haryāna, Republic Of India, IN
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