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Digital Campaign Lead

Digital Campaign Lead

Barcode Entertainment : Strategic Brand SolutionsRepublic Of India, IN
1 day ago
Job description

Job Title : Campaign Manager – Influencer Marketing

Location : Mumbai (On-site)

Company : Barcode Entertainment

About the Role

You’ll be the engine running our influencer campaigns end-to-end — from creator selection to final delivery. Think of it as being the project pilot : strategy, execution, timelines, client communication, creator management… all roads lead to you.

If you love influencer culture, understand how creators drive brand love, and enjoy being the person who can turn chaos into clean execution, this one’s yours.

Key Responsibilities

1. Campaign Strategy & Planning

  • Convert brand briefs into smart, creator-led campaign strategies.
  • Build campaign plans, timelines, workflow structures, and expected deliverables.
  • Identify the best influencers for each campaign using insights, audience analysis, and platform trends.

2. Creator Sourcing & Negotiation

  • Shortlist, evaluate, and onboard influencers across Instagram, YouTube, and emerging platforms.
  • Negotiate deliverables, fees, usage rights, and timelines.
  • Ensure creators align with brand values, aesthetic, and communication tone.

    • 3. Client & Internal Coordination

  • Act as the primary point of contact for clients through the campaign lifecycle.
  • Communicate updates, manage expectations, and ensure full campaign transparency.
  • Coordinate with internal teams — strategy, creative, finance, and operations — to deliver flawless execution.

    • 4. Execution & Delivery

  • Manage the full execution lifecycle : briefing creators, monitoring progress, ensuring timely submissions, and securing approvals.
  • Ensure all content meets brand guidelines, legal requirements, and platform best practices.
  • Maintain campaign trackers, calendars, and delivery sheets in real time.

    • 5. Performance Tracking & Reporting

  • Monitor campaign progress, engagement, content performance, and ROI.
  • Prepare post-campaign reports with insights, data, recommendations, and learnings.
  • Identify opportunities to scale or optimise future campaigns.

    • 6. Trend & Platform Awareness

  • Stay on top of influencer culture, platform shifts, creator trends, and content formats.
  • Suggest innovative content ideas and creator collaborations for brands.

    • Requirements

  • 1–3 years of experience in influencer marketing, talent management, or digital marketing.
  • Strong communication skills — you should be able to manage creators and clients with equal ease.
  • Good understanding of Instagram, YouTube, and creator platforms.
  • Highly organised with excellent multitasking and deadline-management skills.
  • Ability to think strategically and execute tactically.
  • Comfortable with spreadsheets, briefs, campaign documents, and reporting.

    • Nice To Have

  • Experience handling mid to large-scale campaigns.
  • Strong network of creators and talent managers.
  • Understanding of paid amplification, whitelisting, and branded content compliance.
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    Digital Lead • Republic Of India, IN

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