Indian School Of Development Management - Lead - Admissions & Outreach

Key Responsibilities :

1. Define and implement the strategic direction for admissions aligned with ISDM's mission and growth goals.

2. Study the admissions processes of other relevant institutions and fellowships, and recommend a contextually appropriate model for ISDM.

3. Build a robust, end-to-end admissions roadmap-from first contact to onboarding-with seamless applicant experience across all touchpoints.

4. Use data and insights to segment target audiences, refine messaging, and optimize conversions across platforms.

5. Lead the design and continual refinement of admissions policies, templates, and evaluation rubrics.

6. Oversee content strategy across the website, social media, email campaigns, and webinars to support the admissions funnel.

7. Design and monitor digital ad campaigns to drive high-quality leads for ISDM's PGP program.

Represent ISDM at national forums, student fairs, and outreach events to enhance visibility and positioning.

8. Build, mentor, and manage a high-performing admissions and counselling team. Establish robust MIS and dashboards to track lead flow, conversion ratios, applicant profiles, and team performance.

9. Collaborate closely with Academic, Placements, and other teams to ensure smooth onboarding of each cohort.

10. Co-create digital campaigns and storytelling strategies with the Marketing team to attract diverse and mission-aligned applicants.

11. Design structured counselling journeys that increase applicant satisfaction and conversion.

12. Manage budgeting, financials, and vendor relationships to ensure cost-effective and efficient admissions operations.

13. Present regular insights, reports, and strategic recommendations to senior leadership. Adopt an entrepreneurial, outcome-focused mindset with accountability for achieving admissions targets.

Effectively engage stakeholders across age and experience-from senior decision-makers to youth aspirants-with clarity and empathy.

14. Combine systems thinking with creativity to develop scalable and human-centred processes. Work effectively under pressure and manage multiple priorities in a fast-paced, high-stakes environment.

Experience & Qualifications :

1. Master's degree in Education, Communication, Marketing, or a related field is preferred.

2. Minimum 15 years of relevant experience in admissions, outreach, or sales, with at least 8 years in a managerial capacity.

3. Proven track record in scaling high-touch admissions or outreach systems using digital tools and performance-driven strategies.

4. Demonstrated experience in sales or customer acquisition with a target-oriented approach to conversions.

5. Deep knowledge of digital marketing tools, audience segmentation, SEO, content strategy, CRM systems, lead nurturing platforms, and analytics.

6. Strong ability to link big-picture strategy with ground-level execution and planning.

7. Excellent team leadership, stakeholder management, and communication skills.

8. Self-driven, resilient, and comfortable navigating ambiguity and pressure.

9. Creative problem-solver with a disciplined, systematic approach to operations.

(ref : iimjobs.com)