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Vakilsearch - Manager - Social Media

Vakilsearch - Manager - Social Media

VakilsearchChennai, India
30+ days ago
Job description

Manager - Social Media

Key Responsibilities :

Social Media Strategy & Management :

  • Take full ownership of all social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, etc.
  • Develop and implement a structured content calendar aligned with brand goals, campaigns, and product initiatives.
  • Define and execute strategies to increase followers, engagement, and brand awareness across platforms.
  • Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.
  • Monitor social media trends, competitor activities, and emerging platforms to keep the brand ahead.

Content Creation & Engagement :

  • Create, curate, and post high-quality, engaging content including graphics, captions, stories, and videos.
  • Manage short-form and long-form video content (Reels, Shorts, YouTube, webinars, live streams).
  • Drive community engagement by responding to messages, comments, and inquiries in a timely manner.
  • Coordinate with internal teams to handle sales inquiries and support-related escalations.

    • Analytics & Optimization :

  • Track and analyze key metrics (reach, impressions, engagement, CTR, conversions).
  • Generate performance reports and provide actionable insights to improve content strategy.
  • Optimize content delivery and posting schedules based on data-driven insights.
  • Experiment with paid advertising campaigns to boost reach and performance.

    • Qualifications & Experience :

  • 3 to 5 years of hands-on experience in social media management and digital marketing.
  • Strong track record of growing brand presence and community engagement.
  • Excellent written and verbal communication skills with a flair for storytelling.
  • Proven ability to balance creativity with analytics.

    • Technical Skills : Must-Have Skills :

  • Social Media Platforms : Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok
  • Content Creation Tools : Canva, Photoshop, Illustrator (basic)
  • Video Editing : Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve
  • Social Media Management Tools : Hootsuite, Buffer, Sprout Social, or equivalent
  • Analytics : Native platform insights, Google Analytics, Meta Business Suite

    • Good-to-Have Skills :

  • Paid Media Campaigns : Facebook Ads Manager, LinkedIn Ads
  • SEO for social media content
  • Experience with live-streaming / webinar platforms (Zoom, OBS Studio, StreamYard)

    • Who You Are :

  • A creative thinker who understands how to connect with audiences digitally.
  • A proactive self-starter who can independently manage campaigns end-to-end.
  • A strong collaborator who thrives in cross-functional teams.
  • Analytical, data-driven, and motivated to continuously optimize performance

    • (ref : iimjobs.com)

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