Digital Marketing Manager (Real Estate - Performance Focus)

Key Responsibilities :

• Performance Marketing Strategy & Execution : Develop, implement, and manage comprehensive performance marketing campaigns (Search, Social, Display, Programmatic) with a focus on lead volume, cost-per-lead (CPL), and conversion rates.
• Budget Management & Optimization : Oversee and meticulously manage a significant digital advertising budget, continually monitoring, optimizing, and scaling campaigns to achieve business objectives and deliver a strong Return on Ad Spend (ROAS).
• Lead Generation & Nurturing : Own the end-to-end digital lead generation funnel, ensuring high-quality traffic is directed to optimized landing pages and coordinating with sales teams for efficient lead handover and tracking.
• Platform Expertise : Demonstrate expert-level proficiency in platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook / Instagram), and other relevant real estate listing portals or programmatic platforms.
• Analytics & Reporting : Utilize tools like Google Analytics, CRM data, and platform dashboards to conduct in-depth analysis, generate actionable insights, and provide clear, regular reporting on campaign performance to senior management.
• A / B Testing & Conversion Rate Optimization (CRO) : Continuously test ad copy, creative, audience segmentation, and landing page elements to improve campaign efficiency and overall website conversion rates.
• Social Media Content Management
• Agency Management
• Billing for digital vendors & Meta / Google
• Media Planning on paid and native platforms

Qualifications :