PPC Advertising Executive

Company Profile :

Novus Life Sciences Pvt. Ltd. is a leading Pharmaceutical and Nutraceutical company with more than 49 years of experience in manufacturing and exporting. We began selling on Amazon India five years ago. We now have presence on more than 14 leading E Commerce Marketplaces thanks to our emphasis on E-commerce marketing. Carbamide Forte (Nutraceuticals), 5 : 15PM (Grocery & Gourmet), and Wagzee (Pets Supplies) are the brands that we have so far successfully launched. Nutraceuticals like : Tablets, Capsules, Protein Powders and Gummies.

Our Brand, Carbamide Forte is a new-age Indian Vitamin Supplements and Sports Nutrition brand with over 265+ products which is the largest range in India by any brand. We aim to break the idea that only foreign Vitamin Brands are the best in quality. We currently sell over nearly 15000 units daily online on various marketplaces. For many years we have been dedicated to creating world class supplements suited for our Indian audience to give them the best internationally sourced ingredients at affordable prices.

The brand was an online only brand till 2022 and now we are looking to expand it offline and also take it to different countries.

Website : https : / / mycf.In /

Address : Morya House, 114 & 115 B Wing, Off Oshiwara Link Road, Andheri West, Mumbai, Maharashtra 400053.

Job Summary :

We are looking for a focused and detail-oriented individual to join our team exclusively for Amazon Ads. This role involves creating new ad campaigns, managing and optimizing existing campaigns, and ensuring strong visibility and performance of our products on Amazon.

Roles & Responsibilities :

1. PPC ADVERTISING & DISPLAY ADVERTISING : Learn how the Amazon ad portal works for Amazon and how to advertise profitably. Create and plan PPC campaigns, overseeing existing campaigns and optimizing them. You’ll use SEO softwares & other ecommerce tools.

2. Data Analysis & Reporting : Collect, read, and analyze data related to CTR (Click-Through Rate), Conversions, Keywords, ACOS (Advertising Cost of Sale), and CPC (Cost Per Click). Organize the data into comprehensive, easy-to-read reports or dashboards for ongoing tracking and performance evaluation. Identify trends, insights, and anomalies to optimize ad campaigns and improve ROI.

3. Campaign Optimization : Use the analyzed data to refine targeting strategies and keyword selection. Monitor and adjust bid strategies to improve CPC and maximize conversions while staying within ACOS goals.

4. Keyword Research & Management : Conduct keyword research to identify high-performing and cost-effective keywords. Continuously update keyword lists based on performance metrics and campaign goals.

5. Collaboration & Coordination : Work closely with the marketing and sales teams to align campaign goals with overall business objectives. Share data insights to inform creative strategy and product positioning.

Required Skills / Abilities :

• Commitment to learn and grow quickly.
• Show diligence in his / her work.
• Be enthusiastic to brainstorm and come up with suggestions.
• Be a self-starter who is not afraid to take responsibility.
• Recognize problems, distils and propose effective solutions.
• Be dependable and have a strong work ethic.
• Work with others efficiently towards the common goal.
• Aim to become an E-commerce expert and category head.
• Solid leadership abilities and experience, whether in college or elsewhere.
• Excellent organisational, oral and written communication skills.

Benefits :