Overview :
We are seeking a highly analytical and strategic Senior Marketing Manager to lead our comprehensive marketing efforts, drive brand growth, and significantly contribute to our top-line revenue targets.
This role is a critical intersection between marketing execution and business strategy, requiring a strong command of data, team leadership, and cross-functional collaboration.
The ideal candidate will be an MBA graduate who can translate complex business objectives into winning multi-channel marketing campaigns.
Key Strategy & Execution :
- Develop and champion the annual and quarterly marketing strategy and comprehensive execution plans across all channels (Digital, Content, Product Marketing, PR, and Events).
- Lead the Go-to-Market (GTM) strategy for new product launches, ensuring unified messaging, clear positioning, and maximum market impact.
- Oversee the end-to-end execution of performance marketing campaigns (SEO, SEM, Paid Social) focused on high-quality lead generation and customer acquisition.
- Drive brand positioning and ensure consistency of the corporate message and visual identity across all external and internal touchpoints.
Data Analysis & Business Impact :
Own the marketing budget, manage allocation, and optimize spend to maximize ROI and achieve efficiency targets (e.g., Cost Per Acquisition).Establish and monitor Key Performance Indicators (KPIs) and metrics, presenting performance reports and actionable insights to the leadership team.Conduct in-depth market research and competitive analysis to identify new opportunities, potential threats, and shifting customer demands to inform strategic decisions.Leadership & Cross-Functional Collaboration :
Lead, mentor, and develop a team of marketing specialists (Digital, Content, Social), fostering a culture of high performance, experimentation, and continuous improvement.Act as the primary liaison between Marketing, Sales, Product, and Technology teams to ensure complete alignment of marketing efforts with product roadmaps and sales targets.Manage relationships with external agencies, vendors, and industry partners to ensure high-quality, on-time delivery of marketing materials and campaigns.Required Skills & Qualifications :
MBA (Marketing / Strategy) is strongly preferred, coupled with a Bachelor's degree in a relevant field.Minimum 7 years of progressive experience in marketing, with demonstrable success in a leadership or senior managerial capacity (3+ years).Proven track record of developing and executing data-driven marketing strategies that directly contributed to revenue growth and market share expansion.Expertise in Digital Marketing (SEO, SEM, Marketing Automation, CRM tools like HubSpot / Salesforce).Exceptional analytical abilities with proficiency in using tools like Google Analytics, Tableau, or Power BI for data-driven decision-making.Outstanding communication, presentation, and interpersonal skillsthe ability to articulate complex marketing strategies to executive-level stakeholders(ref : iimjobs.com)