Digital Marketing and Growth Lead

Company Description

STICK IT UP is a lifestyle brand rooted in creativity and self-expression, starting with stickers and evolving into a movement with bold designs and community-driven culture. With millions of stickers sold across India, the brand is expanding into apparel, accessories, and creative lifestyle products tailored for a generation of creators and trendsetters. Its STICK IT UP CUSTOMS vertical offers custom stickers, labels, and packaging solutions for businesses seeking differentiation. The brand combines high-quality, stylish products with strategic creativity and a strong online community to bring impactful solutions to both individuals and businesses. At STICK IT UP, the mission is clear : Express Yourself. Build Boldly. Do Epic Shit.

Role Description

This is a full-time, on-site role for a Growth Marketer located in Mumbai. The Growth Marketer will be responsible for strategizing and executing marketing campaigns aimed at scaling the brand’s digital presence and customer base. Daily responsibilities include developing growth strategies, analyzing marketing metrics, driving lead generation initiatives, and identifying opportunities for optimization through data-driven insights.

Qualifications

• Expertise in Growth Marketing, Growth Hacking
• Proficiency in Marketing Analytics and Web Analytics
• Strong analytical thinking, problem-solving, and data interpretation skills
• Familiarity with digital marketing tools, platforms, and trends
• Ability to develop innovative campaigns and demonstrate creative thinking
• Experience in e-commerce or lifestyle brand marketing is a plus
• Bachelor’s degree in Marketing, Business, Analytics, or a related field