Digital Marketing Optimization Lead

Job Description : Performance Marketing Expert

Location : Sakinaka, Mumbai

Experience Required : 1.5 - 2 years

Type : Full-time

About Blix :

At Blix, we are on a mission to make learning fun and engaging through innovative STEM-based toys and educational products. As a bootstrapped company with a strong focus on creativity, we empower young minds to explore, build, and innovate.

Key Responsibilities :

• Campaign Management & Optimization :
• Plan and execute growth-driven campaigns on platforms like Facebook, Google Ads, and other relevant portals.
• Optimize campaigns using metrics like CTR, conversion rates, and average order value.
• Continuously review campaign performance and implement strategies to improve ROI.
• Data Analysis & Reporting :
• Analyze campaign data to identify trends and actionable insights.
• Generate detailed performance reports and recommend data-backed optimizations.
• Creative Strategy :
• Plan and test creative content and audience strategies to drive engagement and conversions.
• Collaborate with the design team to ensure timely implementation of campaign creatives.
• Develop compelling ad copy and visuals tailored to different platforms.
• Testing & Continuous Improvement :
• Conduct A / B tests for creatives, targeting, and messaging.
• Stay updated on industry trends and platform updates to refine marketing strategies.

Must-Have Skills :