Vigocare - Product Marketing Manager

Key Responsibilities :

1. Go-to-Market Strategy - Develop and execute GTM plans through market analysis, segmentation, positioning, and omnichannel campaigns aligned with healthcare trends and compliance.

2. Product Launch Management - Lead end-to-end launch planning, cross-functional coordination, messaging, and performance tracking to ensure successful adoption.

3. CME Programs - Design and deliver accredited CME initiatives (live / virtual / hybrid) in collaboration with KOLs and medical societies, ensuring educational integrity and measurable impact.

4. KOL Engagement - Identify, partner, and nurture relationships with clinical / scientific leaders to support advisory boards, research, and authentic scientific exchange.

5. Digital Marketing - Plan and execute SEO / SEM, social, content, and automation-driven campaigns; leverage innovative channels (webinars, AR / VR, podcasts) while ensuring HIPAA / GDPR compliance.

6. Branding & Content - Build a differentiated brand narrative rooted in clinical science; oversee creation of brochures, case studies, whitepapers, videos, and evidence-based collateral.

7. Clinical Science Integration - Translate complex clinical data into clear, persuasive messaging; collaborate with medical affairs to ensure scientific accuracy and regulatory soundness.

8. Compliance Oversight - Partner with legal / regulatory teams to ensure all marketing activities meet FDA, EMA, HIPAA, GDPR, and other relevant standards.

9. Analytics & Insights - Utilize CRM, BI, and analytics tools to track ROI, adoption, and customer engagement; apply data-driven insights for continuous optimization.

10. Cross-functional Collaboration - Work closely with product, sales, operations, and leadership teams to align marketing with business objectives and customer needs.

11. Team & Agency Managemen t - Guide internal teams and external partners / agencies to deliver high-quality, compliant, and impactful campaigns.

12. Continuous Learning - Stay updated on healthcare regulations, digital trends, and scientific literature to refine strategies and maintain competitive positioning.

Qualifications :

• MBA / PGDM in Marketing or equivalent; background in Life Sciences preferred.
• 8-10 years of experience in healthcare / medtech / pharma / SaaS / wellness / diagnostics product marketing.
• Proven expertise in GTM, product launches, CME, KOL engagement, and digital marketing.
• Strong analytical, communication, and stakeholder management skills.

(ref : iimjobs.com)