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Bathware Product Strategist

Bathware Product Strategist

Kerovit - A Kajaria CompanyDelhi, Republic Of India, IN
2 days ago
Job description

Position Overview

As a Product Manager for Kerovit, you will play a pivotal role in driving the success of our bathware product portfolio . You will lead the end-to-end product lifecycle—from conceptualization to market launch—ensuring that every product aligns with the brand’s vision, customer needs, and industry standards. The ideal candidate will have a strong grasp of market trends, application technologies, and innovative bathware solutions for modern residential and commercial spaces.

Key Responsibilities

1. Product Development and Strategy

  • Define the product vision and roadmap for Kerovit bathware products in alignment with the brand’s growth and market strategy.
  • Conduct market research and competitor benchmarking to identify new opportunities, performance gaps, and emerging technologies.
  • Collaborate with the R&D and technical teams to develop high-performance, innovative, and user-friendly bathware solutions.
  • Ensure product designs, materials, and packaging meet industry standards, quality benchmarks, and installation efficiency requirements.

2. Go-to-Market (GTM) Strategy

  • Plan and execute product launches in coordination with marketing, sales, and supply chain teams.
  • Develop pricing strategies, product positioning, and promotional plans to maximize market share and channel adoption.
  • Create technical datasheets, installation guides, and product collaterals to support marketing and sales teams.
  • 3. Sales Enablement

  • Partner with the sales and technical service teams to deliver training and product demonstrations for dealers, architects, plumbers, and channel partners.
  • Track sales performance, market acceptance, and feedback to identify potential product improvements or gaps.
  • 4. Performance Monitoring and Analytics

  • Establish KPIs for product performance, including sales growth, market share, and customer satisfaction.
  • Analyse market feedback, customer insights, and competitive dynamics to drive continuous product enhancement.
  • 5. Cross-functional Collaboration

  • Work closely with manufacturing and supply chain teams to ensure consistent quality, production efficiency, and timely delivery.
  • Collaborate with the marketing team to develop impactful campaigns, trade promotions, and technical awareness initiatives.
  • Qualifications and Skills

    Educational Background

  • Bachelor’s degree in business, marketing, or a related field (MBA preferred).
  • Experience

  • Minimum 5–7 years of experience in product management, preferably in bathware, sanitary ware, construction materials, or building products.
  • Skills

  • Strong strategic and analytical thinking.
  • Excellent communication and stakeholder management skills.
  • Proven ability to manage cross-functional teams and deliver projects on time.
  • Deep understanding of market dynamics, application techniques, and consumer behaviour in the bathware industry.
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    Product Strategist • Delhi, Republic Of India, IN

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