Digital Marketing Performance Lead

About Dressfolk

Dressfolk is building the favourite Indian wear brand for the modern woman. We bring India’s finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, we’re on a mission to modernize timeless Indian craftsmanship while empowering over 900 weavers across 6 states, improving their earnings meaningfully.

Backed by All In Capital, Eternal Capital, and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow), and Dhruv Kohli (Boba Bhai), Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar, and Guneet Monga.

What you’ll do

• Own and scale paid marketing across Meta, Google, YouTube, Pinterest and more.
• Drive revenue, ROAS, CAC, and new-user growth with a full-funnel approach.
• Build audience strategies, run structured experiments, and improve campaign efficiency.
• Partner with content and design teams to develop high-performing creative assets.
• Analyse data deeply to identify growth levers, patterns, drop-offs, and opportunities.
• Manage budgets, forecasting, and weekly / monthly growth reporting.
• Oversee retention channels, email, SMS, WhatsApp, to improve LTV and repeat rate.
• Optimise the website for conversions through CRO, landing pages, and performance insights.

Skills & Experience We’re Looking For

How Dressfolk Will Propel Your Career

Full-time role | Gurgaon (WeWork, VI John Tower) | www.Dressfolk.Com | Instagram : @dressfolk