Marketing Automation- Salesforce

PFB the JD for the Marketing Operations / Automation Specialist role :

Experience Required : 2 to 4 years

Location : Mohali (Phase-8B)

Work Timings : 06 : 00 pm to 03 : 00 am

Employment Type : Full-time

Role Overview :

The Marketing Operations / Automation Specialist will be responsible for managing, optimizing, and automating our marketing operations using platforms like Salesforce and HubSpot . The ideal candidate will have hands-on experience in marketing automation, CRM integrations, and be proficient in tracking and improving campaign performance.

Key Responsibilities :

• Manage and maintain marketing automation platforms, specifically Salesforce and HubSpot.
• Set up and monitor automated workflows, nurturing programs, and campaigns to improve lead generation and conversion.
• Collaborate with marketing and sales teams to ensure data consistency and accurate CRM tracking.
• Analyze campaign performance and provide actionable insights to optimize marketing efforts.
• Work closely with the content and digital marketing teams to ensure seamless execution of email campaigns, lead scoring, and customer journey mapping.
• Assist in A / B testing and optimizing email templates, landing pages, and forms.
• Develop and maintain reporting dashboards to track marketing KPIs and campaign performance.
• Ensure data cleanliness, segmentation, and organization within Salesforce and HubSpot.
• Assist in integrating new marketing tools with existing systems for enhanced marketing performance.

Required Skills and Experience :

Preferred Qualifications :

Skills Required

Salesforce, Data Analysis, lead scoring, Css, Hubspot, Marketing Automation, Html, Reporting, campaign tracking