Salesforce Marketing Cloud Developer

Job Description

Job Title : Salesforce Marketing Cloud Developer

Location : Chandigarh, India

Department : IT / Technology

Job Type : Full-Time

About Us :

Tru is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.

At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

Position Overview :

We are seeking a skilled and experienced  Salesforce Marketing Cloud (SFMC) Developer  to join our team and play a critical role in driving data-driven marketing initiatives. The ideal candidate will be responsible for implementing, maintaining, and optimizing the Salesforce Marketing Cloud platform, ensuring seamless integration with Salesforce CRM and other systems to support personalized, targeted, and automated marketing campaigns. This role requires a deep understanding of Marketing Cloud functionalities, including data management, scripting, segmentation, automation, journey design, and reporting. The Specialist will collaborate with cross-functional teams, including CRM, Sales Cloud, Commerce Cloud, and Analytics, to ensure cohesive and effective marketing strategies that align with overall business goals.

Job Location and Address

This requirement is Full-time and working from the office only in IST. No Hybrid or Remote is available. The Incumbent is required to work in the following locations :

• Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071
• WeWork, Vi-John Tower, Udyog Vihar, 393, Phase 3, Gurugram, Haryana (122016)

Responsibilities : MC Connect :

Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM.

Ensure synchronized data flow and consistency between Marketing Cloud and other Salesforce platforms.

API Integration :

Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems.

Collaborate with cross-functional teams to enhance and optimize data exchange processes.

SOQL (Salesforce Object Query Language) :

Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud.

Ensure efficient data retrieval and utilization for targeted marketing campaigns.

AMPscript :

Create and optimize AMPscript code for personalized and dynamic content in email templates.

Implement AMPscript for advanced customization and scripting within Salesforce Marketing Cloud.

Segmentation :

Design and implement audience segmentation strategies to target specific customer segments.

Utilize Marketing Cloud's segmentation tools for creating personalized and targeted marketing campaigns.

Email Content (HTML) :

Develop and design HTML email templates for various marketing campaigns.

Ensure responsive and visually appealing email content across different devices and email clients.

DATAROMA :

Leverage DATAROMA for tracking and analyzing marketing performance data.

Generate reports and insights to measure the success of campaigns and provide recommendations for improvement.

Automation :

Design and implement marketing automation workflows using Automation Studio.

Develop and schedule automated campaigns to streamline marketing processes.

Journey Builder :

Create customer journeys using Journey Builder to engage customers at different touchpoints.

Optimize and analyze customer journeys to enhance overall customer experience.

ADMIN part of SFMC :

Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions.

Stay updated on platform updates and implement best practices for system administration.

CDP (Customer Data Platform) :

Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud.

Ensure unified customer data for personalized marketing strategies.

Sales Cloud and Commerce Cloud (Preferred) :

If applicable, apply knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives.

Collaborate with teams working on Sales Cloud and Commerce Cloud for integrated marketing solutions.

Requirements

Benefits

Skills Required

Api Integration, Segmentation, Commerce Cloud, Automation, Salesforce Marketing Cloud, Sales Cloud, Soql