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Audience Insights Specialist

Audience Insights Specialist

HT Digital StreamsDelhi, Republic Of India, IN
30+ days ago
Job description

About the Role

We are looking for a UX Researcher to join our Product & Design team at HT Digital Streams. You will uncover user needs, behaviors, and motivations to shape seamless, engaging experiences across our news and content platforms.

Responsibilities

  • Conduct user research (surveys, usability tests, interviews) to understand digital content consumption.
  • Translate insights into personas, user journeys, and actionable recommendations.
  • Partner with Product, Design, Editorial, and Tech teams to enhance engagement, navigation, and content discovery.
  • Test and optimize features across web, mobile, and app platforms.
  • Leverage research and analytics tools (Hotjar, GA, UserTesting, etc.) to deliver data-backed insights.

Requirements

  • 1–4 years of UX research experience, preferably in digital media, consumer apps, or online platforms .
  • Skilled in both qualitative and quantitative research methods.
  • Excellent communication and storytelling skills.
  • Passion for media and user-centered design.
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    Specialist • Delhi, Republic Of India, IN

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