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Brand Strategy Manager

Brand Strategy Manager

SnazzySpace BrandingHyderabad, Telangana, India
14 hours ago
Job description

Position Overview - As a Strategy & Brand Planner, you will play a pivotal role in shaping and executing effective brand and communication strategies. You will conduct in-depth research, develop strategic recommendations, and collaborate with internal teams and clients to drive impactful advertising and branding initiatives

Location - Hyderabad

  • Key Responsibilities

Research & Analysis :

  • Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitive landscapes.
  • Commission and oversee external qualitative and quantitative research.
  • Analyze sales data and market trends to inform strategic decisions and recommendations.

    • Strategic Planning & Development

  • Develop and present comprehensive strategic plans that align with client objectives and market opportunities.
  • Create detailed creative briefs to guide the internal creative team and ensure alignment with strategic goals.
  • Develop positioning recommendations, define brand elements, and establish the brand tone.

    • Client & Internal Collaboration

  • Lead brand workshops and training sessions for client teams to co-create effective communication solutions.
  • Present findings and strategic recommendations to clients, demonstrating a deep understanding of their business, market, and brand.
  • Conduct brainstorming sessions with internal stakeholders to generate innovative ideas and solutions.

    • Campaign Management & Evaluation

  • Oversee and evaluate the effectiveness of campaigns, using insights to refine and enhance strategies.
  • Develop and implement strategies to address business challenges and capitalize on market opportunities.

    • Leadership & Training

  • Lead and manage the local planning team, fostering a collaborative and high-performance environment.
  • Represent the agency at training sessions and industry events, including college outreach programs.

    • Business Development

  • Assist in pitching for new business opportunities, leveraging strategic insights to win new clients.
  • Trend Analysis & Innovation :
  • Stay current with cultural and social trends, and anticipate future developments to ensure forward-thinking strategies.
  • Utilize big-picture thinking, storytelling, and synthesis to set and achieve strategic goals.

    • Requirement -

  • 5-6 years experience in strategic planning, brand development, and market research.
  • Strong ability to analyse data and translate insights into actionable strategies.
  • Excellent communication skills with a track record of successful client presentations and internal collaboration.
  • Leadership experience, with the ability to manage and inspire a team.
  • Familiarity with statistics, research analysis, and marketing strategy.
  • Forward-thinking mindset with a keen understanding of emerging trends and consumer attitudes.
  • Experience in developing creative briefs and working with creative teams.
  • Experience in conducting brand workshops and training sessions.
  • Strong grasp of South Indian cultural nuances and an understanding of cultural codes to craft more impactful and relevant pitches.
  • Proficiency in using criteria development tools and synthesising research findings into strategic recommendations
  • Skills : market research,trend analysis,research,brand strategy,strategic planning,brand development,cultural understanding,leadership,creative brief development,brand workshops,brand research,communication skills,data analysis
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    Brand Manager • Hyderabad, Telangana, India

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