Marketing LeadReliance Brands Limited • Ghaziabad, IN
No longer accepting applications
Marketing Lead
Reliance Brands Limited • Ghaziabad, IN
6 hours ago
Job descriptionCreate and execute integrated marketing calendars aligned with product drops, seasons, and key brand moments. Manage end-to-end campaign development – concept, creative brief, content, media planning, execution, and performance tracking. Coordinate with creative agencies, content teams, stylists, and photographers to develop best-in-class assets. Partner with digital marketing teams to drive ROI-focused campaigns across paid social, search, and display channels. Oversee influencer marketing, content partnerships, and social media strategy to build brand advocacy and online presence. Monitor customer engagement and optimize campaigns based on insights and analytics. Collaborate with retail and VM teams to ensure brand consistency across store environments, POPs, and window displays. Plan and execute localized retail activations and launch events in high-performing regions or flagship stores. Build strong relationships with media, stylists, and fashion editors to drive earned coverage. Identify and manage high-impact brand collaborations, sponsorships, and events aligned with brand ethos. Conduct competitor benchmarking and trend analysis regularly. Lead consumer research initiatives to refine targeting, pricing, and messaging strategies. Master’s degree or equivalent in Marketing, Fashion Management, or Business Administration. 10–15 years of progressive experience in fashion, lifestyle, or premium consumer goods. Proven track record of leading brand marketing for a premium or luxury brand. Deep understanding of fashion trends, luxury positioning, and customer psychographics. Strong creative sensibility with data-driven decision-making skills. Experience in managing cross-functional teams, agencies, and large-scale budgets. Excellent communication, stakeholder management, and leadership abilities.
Location : Gurugram
Reporting To : Business Head
Department : Marketing
Experience : 10–15 years in fashion / lifestyle / retail, with at least 4–5 years in a leadership role
Job Summary :
We are seeking a dynamic and strategic Brand Marketing Head to lead the marketing function. The ideal candidate will bring a strong understanding of fashion and lifestyle consumer behavior, with proven experience in building aspirational brands, driving omni-channel marketing strategies, and delivering impactful campaigns that resonate with modern, style-conscious men.
Key Responsibilities :
1. Brand Strategy & Positioning
- Define and refine the brand’s positioning, personality, and communication tone in line with market trends and customer expectations.
- Develop long-term brand growth plans to strengthen awareness, recall, and equity in the premium menswear segment.
- Lead the execution of seasonal brand campaigns across digital, print, outdoor, and in-store media.
2. Marketing Planning & Execution
3. Digital & Performance Marketing
4. Retail & Visual Merchandising Support
5. PR, Events & Collaborations
6. Market & Consumer Insights
Key Requirements :
Create a job alert for this search
Marketing Lead • Ghaziabad, IN
Related jobs
Performance Marketing Lead - Marketplace | AGEasy By Antara (Max Group)
Antara Senior Care • Gurugram, Haryana, India
Ageasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services.
Ageasy offers a curated range ...Show more
Last updated: 2 days ago • Promoted
Marketing & Influencer Management Lead
Shyft • New Delhi, Delhi, India
Marketing & Influencer Management Lead.Shyft’s brand & influencer marketing.This person will own influencer relationships, campaign ideation, performance tracking, and cross-functional alignment wi...Show more
Last updated: 6 hours ago • Promoted • New!
Performance Marketing lead
Virohan • Gurugram, Haryana, India
Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education.
It enables India's top universities to d...Show more
Last updated: 2 days ago • Promoted
Senior Marketing Manager
Indian School of Business • Meerut, IN
Senior Manager –Marketing, Digital Learning.Sr Associate Director, Programme Marketing.The Senior Manager, Marketing, Digital Learning will lead the marketing and communication strategy for ISB’s O...Show more
Last updated: 6 hours ago • Promoted • New!
Marketing Lead
TLC DigiTech Pvt. Ltd. • Delhi, India, India
Digital Marketing Manager / Performance Marketing.We are seeking a strategic, creative, and data-driven Marketing Manager to lead our digital growth initiatives.
This role will be responsible for cra...Show more
Last updated: 19 days ago • Promoted
Sales Marketing Lead
Smart Interviews • Delhi, India
Hi there, we’re Smart Interviews.We’re all about turning skills into success.Since 2016, we’ve helped 45,000+ students improve their problem-solving and logical thinking, securing jobs at top compa...Show more
Last updated: 2 days ago • Promoted
Performance Marketing Lead
Praja App • Delhi, India
Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language.
Every user is mapped to their real geography and interest areas, enablin...Show more
Last updated: 11 days ago • Promoted
Marketing Lead
Zyoin Group • Delhi, India
Role- Marketing Lead Location- Noida Experience- 10+ Years.We’re Hiring : Marketing Lead | Noida Are you a strategic marketing professional ready to build and elevate a brand in the tech space?.Defi...Show more
Last updated: 19 days ago • Promoted
Marketing Analytics Director
Ogilvy Quizzine • Ghaziabad, IN
Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks.
Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show more
Last updated: 3 days ago • Promoted
Marketing Leader
Dexian India • Delhi, India
About the Role : We are seeking an experienced Marketing Leader to drive our marketing strategy, strengthen our commercial positioning, and lead our market intel functions.This is a senior, cross-fu...Show more
Last updated: 17 days ago • Promoted
Account Lead- Marketing & Events
Contenporary Marketing • New Delhi, Delhi, India
We are looking for a sharp, strategic, and relationship-oriented.This role requires someone with strong communication skills, a consultative mindset, and the ability to drive internal teams toward ...Show more
Last updated: 6 hours ago • Promoted • New!
Performance Marketing Lead
Experiences Digital • Gurugram, Haryana, India
Meta, Google, and other paid channels.Should be open to work US hours.Own the performance marketing strategy & execution across Meta, Google, and emerging platforms.
Analyze creative performance and...Show more
Last updated: 2 days ago • Promoted
email Marketing Team Lead
Digitalzone • Delhi, India
We are looking for a highly skilled and data-driven Email Marketing Team Lead who can take on challenging goals, lead by example, and consistently improve delivery, open, and click rates.The ideal ...Show more
Last updated: 19 days ago • Promoted
Marketing Lead
Aauti • Delhi, India
Marketing Lead for the Aauti group of companies – India.Location : Hyderabad, India | Full-time | Leadership Role.At The Aauti group of companies, we’re building transformative platforms that empowe...Show more
Last updated: 26 days ago • Promoted
Lead Specialist - Marketing
Innodata Inc. • Noida, Uttar Pradesh, India
The role combines strategic marketing leadership with hands-on execution, focusing on building the.The ideal candidate brings deep understanding of digital ecosystems, growth dynamics of two-sided ...Show more
Last updated: 18 days ago • Promoted
Lead – Product Marketing & BN Life
Balancenutrition.in • Delhi, India
Balance Nutrition is a pioneering digital health business specializing in disease and lifestyle disorder management with over 75,000+ clients across 94+ countries.
We focus on addressing obesity, di...Show more
Last updated: 9 days ago • Promoted
Performance Marketing Lead
Pocket FM • Delhi, India
With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powe...Show more
Last updated: 4 days ago • Promoted
Lead Generation Specialist
Monk Outsourcing • Delhi, Delhi, India
About us : Monk Outsourcing is a leading provider of advertising and digital marketing services, delivering end-to-end solutions such as SEO, SMO, Social Media Management, and Web Development to glo...Show more
Last updated: 23 hours ago • Promoted