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Head of Ecommerce

Head of Ecommerce

ConfidentialNagpur, India
5 days ago
Job description

Role : Head of E-commerce (D2C Head)

Company : Hoora Technologies

Location : Nagpur (In-office)

Reports to : CEO

Salary : ₹12–24 LPA + Performance-Based Incentives

Type : Full-Time

Mission : Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to ₹20-25 Crore in yearly revenue .

Key Responsibilities

  • P&L Management : Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.
  • Performance Marketing : Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.
  • Growth & Conversion Rate Optimisation (CRO) : Build and optimise high-converting landing pages and eCommerce funnels. Use analytics and A / B testing to reduce drop-offs and improve user journeys.
  • Product & Market Strategy : Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximise market response.
  • Customer Retention : Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.
  • Data & Reporting : Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.
  • Cross-Functional Leadership : Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile

  • Experience : Minimum 5+ years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.
  • Track Record (Mandatory) : Must have a proven direct contribution to scaling a brand to ₹20-25 Crore or more in yearly revenue .
  • Skills : Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.
  • Industry Fit : Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex, etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic, etc) is highly preferred.
  • Technical Tools : Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).
  • Location : Must be Nagpur-based or willing to relocate.

    • Skills Required

    Cro, Google, Shopify, Crm Systems

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