Head of Marketing -Leading D2C Personal Care Brand

Job Title : Head of Marketing

Reporting : Co-founder

Experience : 10-15 Years (with proven track record of building a brand)

Location : Gurgaon

Compensation : Open to discuss based on current CTC ( budgets up to 50 LPA)

About the Brand

A fast-growing, digital-first personal care brand that’s redefining how Indian women engage with self-care. Focused specifically on the hair care category, the brand blends the art and science of haircare to create high-performing, clean, and organic formulations—meticulously crafted for Indian hair types and weather conditions.

Their premium, design-led products celebrate individuality, confidence, and conscious living, helping every woman discover, embrace, and express her unique hair story.

With a growing presence across both online and offline channels, the brand combines effective formulations, aesthetic packaging, and thoughtful storytelling to deliver a distinctive and joyful customer experience.

Role Overview

We are looking for a seasoned Head of Marketing to lead the full-funnel marketing function for a premium, high-growth consumer brand. This is a strategic leadership role that also requires hands-on execution across brand building, performance marketing, CRM, retail marketing, and customer experience.

The ideal candidate is someone who can build emotionally resonant brands while driving measurable growth across digital, offline, and lifecycle channels. You will collaborate closely with cross-functional teams—including product, e-commerce, retail, and design—to ensure a cohesive and impactful brand presence across all customer touchpoints.

Title - Head of Marketing

Job Description

1. Brand & Creative Strategy

• Define and evolve brand positioning, narrative, and identity across all customer touchpoints.
• Lead integrated brand campaigns (digital, social, ATL, influencer, and retail).
• Manage in-house and external creative teams to ensure consistent brand storytelling.
• Own tone of voice, visual systems, packaging inputs, and campaign aesthetics.

2. Performance & Digital Growth

3. CRM & Customer Lifecycle

4. Omnichannel & Retail Marketing

5. Consumer Experience & Insights

6. Team Leadership & Collaboration

Required Skills & Experience

Ideal Candidate Traits (Non-Negotiables)

Why This Role?

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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