Senior Media Buyer Role Summary
A senior media buyer is responsible for overseeing digital advertising campaigns across various platforms. This entails planning, managing, and optimizing marketing initiatives to achieve business objectives.
Key Responsibilities :
- Plan and execute digital advertising campaigns on Google Ads, Meta Ads, Programmatic, and other platforms.
- Analyze campaign data to provide insights and make recommendations that align with key performance indicators (KPIs).
- Effectively manage budgets to maximize return on investment (ROI) in line with organizational goals.
- Collaborate with internal teams, including account management, creative development, and data analysis.
- Stay updated on industry trends and emerging technologies.
Requirements :
3–5+ years of professional experience in media buying, preferably in digital, programmatic, or social media.Solid expertise with Google Ads, Meta Ads, and Programmatic platforms, including DSP / SSP.Strong analytical and problem-solving skills.Excellent communication and project management abilities.Fluency in English; additional languages are a plus.