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Head of Sales – CSD & Institutional Market | Spirit Industry

Head of Sales – CSD & Institutional Market | Spirit Industry

Alcostar DistillersChandigarh, Chandigarh, India
3 days ago
Job description

Head of Sales – CSD & Institutional Market | Liquor Industry

Job Profile

We are seeking an experienced and results-driven Head of Sales to lead our CSD (Canteen Stores Department) and institutional liquor sales across India. The ideal candidate will have a strong network, in-depth knowledge of CSD regulations, supply chain, and procurement processes, and a proven track record of achieving high-volume sales in the liquor segment. This is a strategic leadership role responsible for driving revenue growth, building relationships with key defence and institutional clients, and ensuring seamless execution of all sales initiatives in the CSD channel.

Key Responsibilities

  • Lead and manage CSD and institutional liquor sales across multiple regions in India.
  • Develop and execute strategic sales plans targeting defence canteens, government institutions, and allied markets.
  • Build and maintain strong relationships with CSD authorities, distributors, and key stakeholders.
  • Ensure compliance with CSD policies, excise regulations, and liquor distribution norms.
  • Negotiate pricing, contracts, and supply agreements with CSD units and institutional buyers.
  • Track market trends, competitor activity, and regulatory changes impacting CSD liquor sales.
  • Work closely with production, logistics, and finance teams to ensure timely order fulfilment.
  • Build and lead a high-performing CSD sales team, providing training, targets, and performance monitoring.
  • Prepare and present sales reports, forecasts, and market insights to senior management.

Skills and Qualification

  • Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).
  • 10–18 years of experience in CSD or institutional liquor sales in India.
  • Strong knowledge of CSD procurement processes, excise rules, and defence supply chain.
  • Proven ability to achieve sales targets and manage high-value institutional accounts.
  • Excellent negotiation, leadership, and stakeholder management skills.
  • Well-networked with CSD officials, distributors, and channel partners.
  • Why Join Us

  • Lead and expand sales in India’s CSD liquor market.
  • High-impact role with strategic visibility in senior management.
  • Attractive compensation with performance-based incentives.
  • Opportunity to shape and grow a high-performing CSD sales team.
  • Location : Chandigarh

    Company : Alcostar Group of Companies

    Experience : 10–18 years | Industry : Liquor / IMFL / Distillery

    To Apply

    Send your CV to Corp.HR@alcostardistillers.com with the subject line : Application – Head of Sales (CSD Market) o r apply directly via .

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    Head Of Sales • Chandigarh, Chandigarh, India

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