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Assistant Manager - Google Analytics

ConfidentialGurgaon / Gurugram

5 days ago

Job description

Analyse various websites on its key performance metrics and evaluating performance against competitive market trends

Explore large datasets of web behaviour trends to provide actionable insights on engagement, conversion funnels, ROI, etc., to improve website performance

Scope and monitor the impact of website changes for the business and marketing

Define and deliver at scale reports on user segmentation, lead scoring, and marketing analysis based on customer profiling and segmentation

Create forecasts using operational and statistical tools and models

Direct queries and evaluate databases and logs to produce daily, weekly and monthly reports

Make recommendations regarding process improvements and help develop performance policies and procedures

Integrated market research using analysis of traffic drivers, user segmentation, competitive scoring and trends

Experience with testing and usability

Good Presentation skills including reporting your findings with data visualizations that are easy to understand for all stakeholders and team members

Requirements (Desired skills & experience) : -

Strong quantitative analytical and communication skills
Excellent understanding of click-stream tracking tools specifically Google Analytics , GA4
Proficient knowledge of MS Excel, Google Tag Manager, Google Search Console and Data Visualization
3-5 years of experience in web analysis, online commerce, or related fields
In-depth knowledge of tag setup, goal creation and tracking, segmentation, filtering, technical checks, data mining and analysis experience using Google analytics
Good knowledge of Business Intelligence tools
Working knowledge of Tableau is an advantage
Critical thinker and problem-solving skills
Expert at Data visualization and Website dynamics
5-6 years of experience in Google Analytics / Data visualization
Basic Knowhow of Python, Big data, and Mysql.

Skills Required

Mysql, Market Research, Analytical, Google Analytics

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Assistant Manager • Gurgaon / Gurugram