Assistant Manager - Google Analytics
ConfidentialGurgaon / Gurugram30+ days ago
Job descriptionAnalyse various websites on its key performance metrics and evaluating performance against competitive market trends Explore large datasets of web behaviour trends to provide actionable insights on engagement, conversion funnels, ROI, etc., to improve website performance Scope and monitor the impact of website changes for the business and marketing Define and deliver at scale reports on user segmentation, lead scoring, and marketing analysis based on customer profiling and segmentation Create forecasts using operational and statistical tools and models Direct queries and evaluate databases and logs to produce daily, weekly and monthly reports Make recommendations regarding process improvements and help develop performance policies and procedures Integrated market research using analysis of traffic drivers, user segmentation, competitive scoring and trends Experience with testing and usability Good Presentation skills including reporting your findings with data visualizations that are easy to understand for all stakeholders and team members
Requirements (Desired skills & experience) : -
- Strong quantitative analytical and communication skills
- Excellent understanding of click-stream tracking tools specifically Google Analytics , GA4
- Proficient knowledge of MS Excel, Google Tag Manager, Google Search Console and Data Visualization
- 3-5 years of experience in web analysis, online commerce, or related fields
- In-depth knowledge of tag setup, goal creation and tracking, segmentation, filtering, technical checks, data mining and analysis experience using Google analytics
- Good knowledge of Business Intelligence tools
- Working knowledge of Tableau is an advantage
- Critical thinker and problem-solving skills
- Expert at Data visualization and Website dynamics
- 5-6 years of experience in Google Analytics / Data visualization
- Basic Knowhow of Python, Big data, and Mysql.
Skills Required
Mysql, Market Research, Analytical, Google Analytics
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Assistant Manager • Gurgaon / Gurugram
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