Key Responsibilities
1. Brand Voice & Editorial Strategy
- Own and evolve the brand s tone of voice across all touchpoints
- Develop scalable verbal identity systems for sub-brands, categories, and new geographies
- Translate brand strategy into compelling, consistent narratives
2. Campaigns & Launches
Lead verbal storytelling for all major campaigns, collections, and brand momentsCollaborate cross-functionally to ensure messaging is expressive, effective, and KPI-alignedDrive content that reflects cultural and regional relevance3. 360 Brand Communication
Oversee content across web, app, CRM, performance marketing, packaging, retail, and moreEnsure every message is aligned with brand tone and business objectives4. Global Market Expansion
Localize brand voice and messaging strategy for global marketsAdapt content to reflect local cultural and linguistic nuances while maintaining brand consistency5. Internal Enablement & Editorial Operations
Build content playbooks, brand writing guides, and editorial training for internal teamsSet up editorial workflows, feedback loops, and governance systems to drive efficiency and alignmentWhat You Bring
8 -10 years in brand editorial, content strategy, or creative leadership ideally in fashion, lifestyle, tech, or consumer categoriesProven success in storytelling across channels : ATL, digital, UX, CRM, and performanceDeep understanding of tone systems, narrative frameworks, and brand architectureStrong editorial judgment, with a data-informed mindsetVersatility to write across styles from brand voice to product copy to conversion CTAsExperience managing and mentoring content teams across regionsSkilled in research, insights, and content tools (e.g., Google Workspace, Figma, Monday)Outstanding written and verbal communication with strong presentation skillsSkills Required
Brand Strategy, Atl, Digital, Ux, Crm