Assistant Manager Digital Marketing
ConfidentialGurugram, Gurgaon / Gurugram, India1 day ago
Job descriptionBachelor's / master's degree in public relations / communications, marketing, or related field 4-6 years of experience in online reputation management, crisis communication, or digital PR Proven track record of managing reputation crises and negative publicity Expert knowledge of review platforms, social media monitoring tools, and SEO principles Google My Business management and optimization Knowledge of multi-platform review monitoring tools Google Alerts and Google Search Console Social media native analytics (Facebook Insights, Twitter Analytics, LinkedIn Analytics) Social media monitoring tools (Hootsuite Insights, Sprout Social etc) Understanding of industry-specific review platforms (Glassdoor, Ambition Box, etc.) Basic sentiment analysis tools and reporting dashboards Create authentic, transparent content that builds trust and credibility Develop thought leadership content positioning company executives as industry experts Manage corporate social responsibility communications to enhance brand reputation Create customer success stories and case studies to showcase positive outcomes Develop SEO-optimized content to ensure positive search results dominate first page rankings Coordinate with internal teams to ensure consistent messaging across all channels Create, edit, and optimize engaging web content that aligns with brand voice and SEO best practices Collaborate with design and development teams to ensure content integration supports user experience goals Develop content calendars and maintain editorial standards across all web properties Monitor website analytics to assess content performance and make data-driven improvements Ensure all web content is current, accurate, and complies with accessibility standards Coordinate with various departments to gather information for content creation and updates Track reputation metrics including sentiment analysis, review ratings, and share of voice Create comprehensive monthly reputation reports with actionable insights Monitor search engine results pages (SERPs) for brand-related queries Measure the impact of reputation management initiatives on business outcomes Conduct regular stakeholder surveys to assess reputation among key audiences Benchmark reputation performance against industry standards and competitors
Key Responsibilities :
- Implement comprehensive monitoring systems to track brand mentions, reviews, and conversations across the internet
- Utilize reputation management tools (Google Alerts, Talkwalker, Brandwatch, etc) to maintain real-time awareness of online sentiment
- Conduct regular reputation audits and competitor analysis to benchmark performance
- Manage relationships with online review platforms and understand their policies and procedures
Required Qualifications
Technical Skills :
Content Strategy for Reputation Building
Web Page Content Development
Analytics & Reporting
Skills Required
google alerts , sprout social , Google Search Console
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Digital Marketing Manager • Gurugram, Gurgaon / Gurugram, India