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Colt Technology Services - Salesforce Architect - CRM Analytics

Colt Technology Services - Salesforce Architect - CRM Analytics

COLT TECHNOLOGY SERVICES INDIA PRIVATE LIMITEDGurugram
30+ days ago
Job description

Key accountabilities :

Leadership :

  • Lead architecture and design discussions with technical architects, data architects, solution architects, technical teams, and developers.
  • Lead the implementation, configuration, and optimization of Salesforce Customer 360 to meet business requirements.

Platform Development :

  • Expertise in Salesforce Data Model (objects, fields, relationships) and how to design custom data models using CRM Analytics for business needs.
  • Design and develop scalable, high-performing solutions across Sales Cloud and CRM Analytics.
  • Design and develop custom solutions on the Salesforce platform using Apex, Visualforce, Lightning components, and other Salesforce technologies.
  • Ensure data integrity, security, and compliance within the Salesforce environment.
  • Expertise in tools like Process Builder and Flow Builder.
  • Expertise in AI-driven Salesforce solutions such as Salesforce Einstein for predictive analytics, insights, and personalization (Einstein Analytics, Einstein Prediction Builder, etc.).
  • Stay updated with Salesforce innovations and emerging technologies to optimize solutions.
  • Support business teams in identifying opportunities for automation and process improvements.

    • Integration Development :

  • Extensive knowledge of integrations between Salesforce and other enterprise systems using APIs, middleware tools like MuleSoft, third-party tools, data loader and data integration techniques.
  • Extensive experience on Salesforce's REST and SOAP APIs for integration with third-party systems.
  • Ensure seamless data flow and synchronisation between Salesforce and external systems.
  • Troubleshoot and resolve integration issues, ensuring data integrity and consistency.

    • Data Management and Governance :

  • Ensuring high data quality, implementing validation rules, and following best practices for data governance in Salesforce.
  • Reporting & Analytics : Creating custom reports, dashboards, and leveraging Salesforce Einstein Analytics for deeper insights.
  • Data Security : Understanding of data security, sharing rules, field-level security, roles, and profiles in Salesforce.

    • Customer 360 Implementation :

  • Unified Customer View : Design solutions that aggregate customer data from across all Salesforce Clouds (Sales, Service, Marketing, etc.) to create a 360-degree customer view.
  • Customer Journey Mapping : Mapping out the customer journey across touchpoints to improve customer experience and engagement.
  • Customer Segmentation : Leveraging data for segmentation and personalization strategies, especially with Marketing Cloud and Sales Cloud.

    • Quality Assurance :

  • Conduct code reviews to ensure code quality, performance, and security.
  • Develop and execute unit tests, integration tests, and user acceptance tests.
  • Troubleshoot and resolve issues related to Salesforce applications and integrations.

    • Documentation & Training :

  • Create and maintain technical documentation for Salesforce solutions and integrations.
  • Provide training and support to end-users and team members on Salesforce functionalities and best practices.

    • Other accountabilities (optional) :

  • Ensure adherence to development standards.

    • Key performance indicators (financial and non-financial) :

  • Number of enhancements.
  • Number of defects per enhancement.
  • Number of projects delivered.

    • Relationships and key contacts :

  • Sales Enablement
  • Marketing
  • Data Architecture
  • Application Development
  • Product and Technology

    • (ref : hirist.tech)

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