Designation : DGM - Strategy Marketing for International Business
Location : Ahmedabad
Key Responsibilities :
Therapy Marketing Enhancement :
- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
- Ensure marketing activities are fully aligned with business objectives and therapy goals.
Insight Mining & Strategic Mapping :
Extract and analyze actionable market, physician, and patient insights.Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.Brand & Portfolio Planning :
Build robust marketing and brand plans with a competitive edge.Strengthen the therapy portfolio and establish optimal product mix rationale.Drive tail-end brand optimization to maximize value across the portfolio.Market Intelligence & Research :
Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.Execution Excellence :
Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.Proactively raise green / red flags on performance deviations and recommend timely corrective actions.Exp : 12-15 yrs.
Qualification : B. Pharma / M. Pharma & MBA from top business school
(ref : iimjobs.com)