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RSM - HCD Sales - OTC

RSM - HCD Sales - OTC

Boolean Staffing Recruitment Solutions Pvt LtdBengaluru, Karnataka, India
8 hours ago
Job description

Job Title : RSM- HCD Sales Ethical & Generics (Medico Team) (OTC Division)

Department : Sales & Marketing

Location : Bangalore

Direct Reports : ASM / Sales Officers / Territory Sales In-Charges

Role Objective :

To lead the sales operations and distribution network for assigned territories in Bangalore Karnataka , driving revenue growth, expanding market presence, and ensuring high-performance delivery from frontline sales teams and distribution partners.

Key Responsibilities :

1. Sales & Distribution Management :

  • Manage primary and secondary sales across assigned districts through a network of direct and

indirect sales channels.

  • Drive annual and monthly revenue targets (~35–40 Cr / year) through effective territory planning and
  • market execution.

  • Monitor pipelines, SKU-wise performance, and ensure stock hygiene at distributor and trade levels.
  • Optimize beat planning, outlet coverage, and product visibility through sales force and
  • merchandisers.

    2. Team Leadership & People Development :

  • Lead a team of 15–30 people (ASM , Sales In-charges, RSPs, Team Leaders, CSOs).
  • Regular training, capability enhancement, and performance reviews to ensure high productivity.
  • Reward & Recognition (R&R) programs for motivation and retention.
  • Involved in hiring, onboarding, and territory allocations for new town launches.
  • 3. Channel Expansion & Partner Management :

  • Appoint and manage new distributors and sub-stockists across GT and Food / HC categories.
  • Implement ROI-based evaluation and drive engagement with partners for seasonal loading and stock
  • planning.

  • Handle distributor infrastructure, claims, investments, and returns as per company policy.
  • 4. Promotion & Scheme Implementation :

  • Execute trade schemes, category drives (e.g., Paisa Vasool, Loyalty Programs), and consumer
  • promotions effectively.

  • Track scheme ROI, ensure penetration of focus SKUs, and performance monitoring of visibility spends.
  • Drive market share in key categories through tactical market inputs and local promotions.
  • 5. Market Development & Strategy :

  • Identify and develop underpenetrated markets and white spaces.
  • Formulate go-to-market (GTM) strategies based on consumer needs and competitive insights.
  • Liaise with logistics, HR, and category teams to align supply, manpower, and product availability.
  • Desired Candidate Profile :

  • Experience : 12+ years in FMCG Sales (GT / B2B); minimum 5 - 8 years in team leadership roles.
  • Education : PGDM / MBA (Marketing / Retail preferred) + Graduate in Commerce / Management.
  • Domain Expertise : Distribution Management, Team Handling, Retail Execution, Trade Marketing, B2B
  • Sales.

  • Skills : Strong analytical, interpersonal, and leadership skills. Proficient in MS Excel, ERP / CRM systems,
  • and territory planning tools.

  • . Skillset Required : Secondary Sale, Primary Sale, RSM, OTC, Team Handling, B2B Sales, Trade Marketing, Distribution Management
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    Sales • Bengaluru, Karnataka, India

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