Media Planner

We are seeking a highly driven Media Planner with expertise in Google Ads and Meta Ads (Facebook & Instagram Ads) to join our dynamic team at SRV Media. The role demands strong analytical skills, campaign planning expertise, and the ability to work closely with clients to deliver ROI-driven solutions.Key Responsibilities- Media Strategy & Planning- Develop integrated media strategies across Google Ads and Meta Ads platforms to achieve client objectives.- Conduct competitive and market research to identify growth opportunities for clients.- Recommend optimal channel mix, targeting strategies, and budget allocation.- Campaign Execution & Optimization- Set up, monitor, and optimize campaigns across Google Search, Display, YouTube, and Meta Ads Manager.- Manage campaign performance against KPIs such as CTR, CPC, CPA, ROAS, and lead quality.- Conduct A / B testing on creatives, ad copies, and targeting strategies to maximize performance.- Client Servicing & Communication- Act as the primary point of contact for client accounts, ensuring smooth communication and timely reporting.- Understand client business objectives and translate them into actionable media plans.- Present campaign performance reports with clear insights and recommendations.- Build long-term relationships by proactively suggesting innovations and solutions.- Analytics & Reporting- Prepare and present weekly, monthly, and quarterly reports highlighting performance, insights, and action steps.- Use tools like Google Analytics, Tag Manager, and platform dashboards to track and measure ROI.Desired Skills & Qualifications- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).- 2–5 years of experience in media planning and performance marketing.- Hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook / Instagram Ads Manager).- Strong understanding of digital marketing funnels, remarketing, and conversion optimization.- Excellent analytical, problem-solving, and client servicing skills.- Proficiency in Excel, Google Analytics, and reporting dashboards.- Ability to multitask, manage timelines, and work in a fast-paced environment.