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Growth Marketing Lead (PLG & Early Adopter Activation)

Growth Marketing Lead (PLG & Early Adopter Activation)

ConfidentialIndia
5 days ago
Job description

About Us

We're a fast-growing SaaS startup transforming clinical decision-making with an AI-powered medical assistant. Our mission : help physicians make faster, more accurate decisions. You'll turn the expertise of our clinical leaders into scalable, data-driven growth.

The Role

We're hiring a hands-on, entrepreneurial  Growth Marketing Lead  to own and execute our go-to-market. You'll partner closely with founders and SMEs to convert expert knowledge into high-impact campaigns, content, and advocacy that resonate with early-adopter physicians in a regulated market.

What You'll Do

  • Own full-funnel PLG :  Drive acquisition → activation → engagement → retention with bottom-up adoption.
  • Recruit early adopters :  Identify, onboard, and mobilize physicians into champions and referral loops / KOL networks.
  • Turn SME insights into assets :  Ship case studies, thought leadership, landing pages, and conversion-focused campaigns.
  • Run experiments :  Test across email, social, community, SEO / SEM, and in-product nudges to lift activation and usage.
  • Positioning & messaging :  Craft trust-building narratives tailored to clinicians and compliant with medical ad policies.
  • Build funnels & loops :  Optimize onboarding, lifecycle / email, and engagement loops; reduce time-to-value.
  • Close the loop with product / clinical :  Translate feedback into roadmap inputs and measurable usage gains.
  • Own performance marketing :  Plan, launch, and optimize on  Meta Business Suite / Ads Manager , Google Ads, LinkedIn Ads (and other relevant platforms), including audience / creative testing, budgeting, and pacing.
  • Marketing engineering (GDPR-first) :  Implement / maintain GA4, server-side tracking, Meta CAPI, GTM, event schemas, UTM governance, attribution (MTA / MMM basics), dashboards (e.g., Looker Studio / BI), light SQL / Python for analysis, and integrations across CRM / automation (e.g., HubSpot).
  • Executive amplification :  Establish the CEO and leadership as influential voices across LinkedIn / X via POV content and distribution.
  • Measure & iterate :  Define north-star and counter metrics; analyze performance and user signals to guide investments.

What You Bring

  • 3–5 years  in B2B SaaS growth / marketing, ideally in  healthtech, AI, or complex technical domains .
  • Proven success in  PLG / self-serve  motions for long-tail or niche audiences.
  • Ability to translate clinical / technical content into digestible, high-performing assets (with SME support).
  • Strong execution across campaign building, content / lifecycle / email, and performance / growth tactics.
  • Hands-on with  Meta Business Suite / Ads Manager, Google Ads, LinkedIn Ads , and experiment design.
  • Practical  marketing engineering  chops : analytics, tracking, attribution, data hygiene, and dashboarding (GDPR-compliant).
  • Bonus : experience with advocacy / KOL programs, referral mechanics, and community-led growth.

    • Why Join Us

  • First marketing hire :  Shape the growth engine from the ground up and own meaningful outcomes.
  • Collaborate with top-tier clinical experts :  Amplify their impact.
  • Help bring life-saving technology to physicians and patients worldwide.
  • Remote-first with a European base and flexible setup.
  • Work that matters :  Ship tools doctors actually use, with thousands of clinician queries every week, and see your work impact care, not ad clicks.
  • Category-defining product :  Build the reference standard for citation-first, guideline-led medical AI that is benchmarked and battle-tested.
  • Extreme ownership :  No passengers. You will lead from day one, own problems end to end, and ship to production weekly.
  • Velocity with standards :  Move fast and get it right with a strong bar for quality, safety, and compliance; we do not cut corners.

    • Skills Required

    Gtm, Google Ads, linkedin ads , Hubspot, Python, Sql

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