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Growth Marketing Lead

Growth Marketing Lead

ZupeeRepublic Of India, IN
2 days ago
Job description

Job Title : Promo Head ( Vertical TV)

Location : Mumbai

Experience : 5+ years leading promo teams and scaling high-performing promo engine

across Facebook and Google

About the Role

We’re looking for a Promo Head who can blend business thinking, creative instinct, and

problem-solving into one growth engine. You’ll be responsible for how millions discover and

engage with our micro-dramas, building and scaling a high-performing promo setup from the

ground up.

This role sits at the intersection of storytelling, performance marketing, and strategy,

demanding both creative leadership and a data-driven mindset.

Key Responsibilities

  • Build and scale the promo engine : Own end-to-end setup across Facebook,

Google, and new channels, driving sustainable growth in installs, engagement, and

ROI.

  • Lead and mentor a high-performing team : Writers, editors, and performance

    • marketers, aligned towards creative excellence and measurable business outcomes.

  • Solve problems, fast : Tackle creative fatigue, targeting challenges, or platform shifts

    • with structured problem-solving and rapid experimentation.

  • Turn insights into action : Translate audience data and content moments into sharp,

    • high-impact promo strategies.

  • Create scalable systems : Establish frameworks for creative testing, optimization,

    • and attribution to make performance repeatable and predictable.

  • Leverage AI and automation : Use generative tools and predictive analytics to

    • enhance creative velocity and decision accuracy.

  • Collaborate cross-functionally : Work with content, design, and data teams to turn

    • powerful story moments into high-performing promo assets.

    Requirements :

  • 5+ years leading promo or performance teams in content, OTT, gaming, or

    • high-growth consumer platforms.

  • Proven expertise in Facebook Ads Manager, Google Ads, and marketing analytics

    • platforms.

  • Experience building and optimizing scalable promo engines that drive measurable

    • business impact.

  • Strong commercial acumen- ability to link creative ideas to acquisition, retention, and

    • revenue outcomes.

  • Strategic mindset with hands-on execution capability;

    • thrives in fast-paced, iterative

    environments.

  • Passion for content, culture, and how audiences connect with stories online.

    • Why Join Us

    At Vertical TV, we’re reimagining how India watches stories : short-form, high-impact, and

    deeply emotional.

    As Promo Head, you’ll shape the engine that takes these stories to millions, every single

    day. You’ll work at the intersection of creativity, data, and scale — building something that

    moves fast, learns faster, and sets new benchmarks for storytelling-led growth.

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    Growth Marketing Lead • Republic Of India, IN