Content Writer

UniAccochennai, India

20 hours ago

Job description

Responsibilities :

Optimize existing website content, including page titles, meta descriptions, headers (H1s), image alts, and anchor texts, in line with SEO best practices.
Create fresh, SEO-friendly blog content for the website to drive organic traffic and engagement.
Upload and publish blogs with proper formatting and tagging.
Develop clear and compelling content for infographics and other marketing assets.
Research trending topics, keywords, and industry insights to create relevant and high-performing content.
Ensure all content meets high standards of quality, accuracy, and brand tone consistency.

Qualifications & Requirements :

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Minimum of 3 years of experience in content marketing, SEO writing, or related fields.

Exceptional writing and editing skills, with the ability to produce clear, concise, and engaging content.

Strong understanding of SEO principles and how they apply to content strategy.

Hands-on experience implementing SEO best practices.

Basic understanding of HTML.

Prior experience writing for the study abroad or education industry (preferred).

Excellent command of English grammar and vocabulary.

Creative thinker with strong research and storytelling skills.

Strong attention to detail and organizational abilities.

Ability to multitask, prioritize, and meet deadlines.

Adaptability to evolving content trends and digital strategies.

Experience with WordPress or other CMS platforms (preferred).

Capable of working independently as well as collaboratively within a team.

Familiarity with using AI tools to enhance content creation and research.

Understanding of audience behavior and ability to tailor content accordingly.

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Content Writer • chennai, India

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