Product Thinker / Market Research

Company Description

Lee Nice Plus

Social Media App With Hotel & Travel Booking

Lee Nice Plus is a dynamic, all-in-one platform that bridges the gap between social engagement and seamless travel. We provide creators and businesses with social media tools, offer curated hotel booking services, and customize travel packages for various needs. With a vision to integrate digital interaction with real-world exploration, we strive to enhance journeys and lifestyles globally.

• Purpose : Drive the vision and direction of the product based on user needs

and market trends.

a. Conduct deep market research to identify opportunities, competitors,

and gaps.

b. Translate user pain points into product features and improvements.

c. Work closely with designers and developers to align features with the

product roadmap.

d. Define KPIs, growth metrics, and success benchmarks for each.

release.

e. Stay updated with emerging trends in social media, booking platforms,

and mobile apps.

Market Research qualifications

Formal market research qualifications are built on a foundation of data-gathering techniques, statistical analysis, and communication skills.

Educational background :

A bachelor's degree is typically required in a related field like marketing, statistics, business, psychology, economics, or sociology.

A master's degree in market research, business, or marketing can improve prospects for more senior or technical roles.

Essential skills :

Analytical skills : Evaluating large datasets to find patterns, trends, and actionable insights.

Research tools proficiency : Expertise with survey platforms (Qualtrics, SurveyMonkey), data analysis software (SPSS, R), and data visualization tools (Tableau, Power BI).

Research design : The ability to create effective research methods, including surveys, focus groups, and customer interviews.

Data presentation : Translating complex data into clear reports and presentations for stakeholders.

Critical thinking : Assessing information objectively to determine the best business strategies.

Certifications :

Certifications can validate your skills, though they are often optional.

Professional Researcher Certification (PRC) : Offered by the Insights Association for demonstrating industry competency.

Google Analytics Individual Qualification (GAIQ) : Proves expertise in a digital analysis tool.

Certified Research Analyst (CRA) : An IIPMR certification available to professionals and freshers interested in a market research career.

Relevant experience :

Internships : Hands-on experience gained while in school is highly valuable.

Entry-level roles : Positions like research assistant or marketing assistant help build foundational industry knowledge.

Experience : 4-5 Years

Skills Required

Data Analysis, data presentation, Critical Thinking, Market Research, Research Design