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Manager- Content Strategist

Manager- Content Strategist

Analytix Business Solutions (India) Pvt. Ltd.Prayagraj(Allahabad), IN
1 day ago
Job description

Primary Responsibilities :

  • Partner with leadership and stakeholders to define and execute content strategies supporting brand awareness and demand generation for our B2B professional services
  • Develop comprehensive content roadmaps aligned with customer journey stages, from awareness through decision and retention
  • Leverage AI tools and automation to streamline content creation, optimize SEO performance, and accelerate time-to-market
  • Build scalable content processes and templates that enable non-writers to implement consistent, accurate messaging

Content Creation & Management

  • Create engaging, high-quality content across the entire marketing funnel including web copy, thought leadership articles, white papers, case studies, email campaigns, social media content, and paid advertising copy
  • Collaborate with internal subject matter experts to extract insights and develop authoritative content that demonstrates our expertise
  • Build and maintain a strategic editorial calendar that attracts qualified prospects while ensuring content freshness, searchability, and usability
  • Write, edit, and proofread content at various stages, incorporating feedback from multiple stakeholders

    • Brand & Standards Leadership

  • Establish and maintain consistent brand voice, style guidelines, and content standards across all channels
  • Ensure all content aligns with brand positioning and speaks effectively to SMB and mid-market audiences
  • Mentor internal teams including content specialists, SEO, and creative teams to maintain quality and consistency

    • Performance & Optimization

  • Monitor and analyze content performance across platforms, tracking engagement metrics, conversions, lead quality, and brand impact
  • Identify optimization opportunities across marketing campaigns and lead nurturing sequences
  • Conduct A / B testing on content elements to continuously improve performance
  • Apply customer data and insights to tailor messaging to specific audience segments and pain points

    • Required Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 5-8 years of content strategy and creation experience in B2B professional services or related industries
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    Content Strategist • Prayagraj(Allahabad), IN

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