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Project Lead - Marketing Strategy (Domestic Business)
Cadila Pharmaceuticals LimitedAhmedabad, Gujarat, India1 day ago
Job descriptionExtract and analyze actionable market, physician, and patient insights. Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning. Build robust marketing and brand plans with a competitive edge. Strengthen the therapy portfolio and establish optimal product mix rationale. Drive tail-end brand optimization to maximize value across the portfolio. Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis. Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies. Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach. Proactively raise green / red flags on performance deviations and recommend timely corrective actions.
Key Responsibilities
Therapy Marketing Enhancement
- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
- Ensure marketing activities are fully aligned with business objectives and therapy goals.
Insight Mining & Strategic Mapping
Brand & Portfolio Planning
Market Intelligence & Research
Execution Excellence
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Marketing Strategy Lead • Ahmedabad, Gujarat, India
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