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Influencer & Offline Marketing Coordinator (Content + Events + AI)

Influencer & Offline Marketing Coordinator (Content + Events + AI)

AIWO LimitedChennai City Corporation, TN, in
2 days ago
Job type
  • Quick Apply
Job description

Job Description

Experience : 2–3 years (min. 2 years hands-on)

  • Location : Chennai
  • Function : Partnerships, OOH / BTL, Events, Influencer & Affiliate Ops

Role Purpose

Own creator partnerships and all offline / BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting / AV, permits), manage vendors (bus shelters, gated communities / RWAs, malls, kiosks, metro pillars, printers / fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue.

Core Responsibilities

Influencer Marketing — Strategy & Operations (In-Depth)

1) Creator Sourcing & Vetting

  • Source creators across tiers (nano / micro / mid / celebrity, UGC specialists).
  • Vet audience quality :
  • Demographics (geo, age, language), affinity (health / wellness), brand safety.
  • Engagement rate (authentic vs. pod), audience growth trend, fake follower / bot suspicions.
  • Content fit : tone, disclosure history, prior brand outcomes.
  • Shortlist with scorecards (fit, quality, expected CPA / CAC, creative X-factor).

    • 2) Strategy & Briefing

  • Build funnel-aligned plans : awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before / after).
  • Author creator briefs : hooks, key messages / claims guardrails, visual dos / don’ts, CTAs, disclosure (#ad), landing links, coupon codes.
  • Maintain content banks : FAQs, proof points, objections, transformation stories.

    • 3) Content & Channel Mix

  • Formats : reels / shorts, carousels, lives, long-form, stories with link / DM prompts, community posts.
  • Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets).
  • Plan sequencing and whitelisting (allow brand to run ads from creator handle).
  • Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared).

    • 4) Negotiation & Contracts

  • Negotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event / booth), rate vs. CPA / affiliate hybrid, payment terms.
  • Track PoP (links, screenshots), deadlines, revision cycles, and approval SLAs.

    • 5) Launch, Track, Optimize

  • Attribute with UTMs / unique codes / landing pages, track views, CTR, saves, comments sentiment, assisted conversions and first-order CAC.
  • Run creative & hook tests; rotate winners into paid; refresh briefs monthly.
  • Maintain Creator CRM : status, performance, costs, next brief date, referral capacity.

    • 6) Sales Enablement & Community

  • Equip creators with offer matrices, FAQs, lead capture (DM keywords / WA click-to-chat), and event invites.
  • Nurture top performers into ambassadors with tiered perks.

    • B) Affiliate Program — Strategy & Growth

  • Stand up / manage affiliate stack (platform, onboarding, policy, payouts).
  • Define commission structures by product margin, bonuses for thresholds, and cool-down windows to prevent cannibalization.
  • Enforce compliance (brand bidding rules, coupon leakage control), fraud monitoring, and link hygiene.
  • Recruit publishers / communities / newsletters; create launch kits (swipe copy, banners, product feeds).
  • Report on affiliate revenue, new-to-brand %, CAC, LTV, and optimize partner mix.

    • C) Last-Minute Activation Readiness

  • Maintain “Go-Bag” : two universal backdrops (8×10 / 10×12), 6 standees, modular counters, AV kit, QR boards, brochures, FAQs, sampling packs.
  • Templates in Canva / Figma for same-day adapts; on-call printers / fabricators with delivery SLAs.
  • Pre-approved copy blocks and city-wise permissions checklist.

    • D) Events, Stalls & OOH (End-to-End)

  • Backdrops / Stage / Branding : Size maps, materials (fabric / flex / foam), rigging specs, safety.
  • Hoardings / Prints : Site recce, creative adapts, traffic / angle checks, proofing, media plans.
  • Standees / Signage : Roll-ups, foam boards, directional signage, QR placards.
  • Stall Layout : 2D / 3D layout, visitor flow, demo zones, storage, power.
  • Furniture & Fixtures : Counters, brochure racks, stools, tables, cable management.
  • Lighting & AV : Key / fill, LED pars, TV / LED wall specs, PA / mic checks, content loops.
  • Ops Pack : Power loads, extension boards, gaffer kits, first-aid, trash plan.
  • Permits / Compliance : Venue / RWA approvals, fire / electrical safety, night installs, PoP photos.
  • Staffing / ROS : Promoters / MC, briefs, call sheets, dress code, lead forms, giveaways.

    • E) Vendor & Media Management

  • Maintain a roster of OOH / BTL vendors (bus shelters, RWAs, malls / kiosks, metro pillars, pole kiosks), printers, fabricators, rental houses.
  • Negotiate rate cards, make-goods, value-adds, installation windows; enforce SLAs & QC (color proofs, GSM, lamination, mounting).

    • F) Audience-First Offline Strategy

  • Map message–offer–format by venue / geo; set goals (footfall → leads → booked consults → revenue).
  • Attribute via UTMs / coupons / QR and post-event conversion tracking.

    • Requirements

    Required Skills

  • Proven BTL / event execution + OOH / print production (brief → install → proof).
  • Influencer Ops : creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution.
  • Affiliate Ops : onboarding, commission math, payout cycles, fraud control, policy governance.
  • Negotiation that lands better CPM / CPA and make-goods; strong vendor management.
  • Lead capture & attribution design (QR, UTMs, codes); disciplined ops (checklists, budgets, timelines).

    • Nice to Have

  • Basic motion for event loops; on-ground MC / anchoring.
  • RWA / mall / media-owner relationships; municipal norms familiarity.
  • Community building in gated societies / gyms / corporates.

    • Tool Stack

  • Influencer CRM / Analytics : Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets).
  • Affiliate Platforms : Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk.
  • Attribution : UTM.io, Bitly, dynamic QR; Shopify / GA4 dashboards.
  • Planning / Ops : Notion / Asana / ClickUp, Google Sheets; Canva / Figma size kits.
  • Print / OOH : Vendor portals, Acrobat preflight, geo-tag PoP photo apps.
  • Lead Capture : Typeform / Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM.
  • Content : CapCut / Descript for quick edits; Frame.io for review.

    • Certifications (Preferred)

  • Google Ads Measurement (for attribution literacy)
  • Zoho CRM basics
  • Event / BTL management cert (nice)
  • IAB Influencer Marketing modules (nice)
  • Affiliate platform badges (Refersion / Impact / GoAffPro).

    • Must-Have “2+ Years Hands-On” (Hard Screen)

  • Running events / stalls end-to-end (layout, backdrops, furniture, lighting / AV, permits) with PoP evidence.
  • Managing influencer programs from sourcing → brief → contract → publish → sales attribution with UTMs / codes; whitelisting & usage rights experience.
  • Delivering revenue from creators / affiliates; documented CPA / CAC improvements vs. benchmark.
  • Standing up an affiliate program (policy, payouts, fraud controls) at meaningful scale.
  • Executing last-minute activations using pre-built collateral without quality slips.

    • KPIs

  • Influencer Revenue, Affiliate Revenue, New-to-Brand %, CPA / CAC via creators / affiliates
  • Footfall, Leads, CPQL, Booking Rate, Revenue / Activation
  • On-time installs, first-pass QC, vendor SLA adherence
  • OOH cost per footfall / impression, proof-of-posting compliance
  • Speed-to-launch for last-minute events; % reuse from collateral library

    • Requirements

    Required Skills Proven BTL / event execution + OOH / print production (brief → install → proof). Influencer Ops : creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution. Affiliate Ops : onboarding, commission math, payout cycles, fraud control, policy governance. Negotiation that lands better CPM / CPA and make-goods; strong vendor management. Lead capture & attribution design (QR, UTMs, codes); disciplined ops (checklists, budgets, timelines). Tool Stack Influencer CRM / Analytics : Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets). Affiliate Platforms : Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk. Attribution : UTM.io, Bitly, dynamic QR; Shopify / GA4 dashboards. Planning / Ops : Notion / Asana / ClickUp, Google Sheets; Canva / Figma size kits. Print / OOH : Vendor portals, Acrobat preflight, geo-tag PoP photo apps. Lead Capture : Typeform / Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM. Content : CapCut / Descript for quick edits; Frame.io for review.

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    Influencer Marketing • Chennai City Corporation, TN, in

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