Job Description
Experience : 2–3 years (min. 2 years hands-on)
- Location : Chennai
- Function : Partnerships, OOH / BTL, Events, Influencer & Affiliate Ops
Role Purpose
Own creator partnerships and all offline / BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting / AV, permits), manage vendors (bus shelters, gated communities / RWAs, malls, kiosks, metro pillars, printers / fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue.
Core Responsibilities
Influencer Marketing — Strategy & Operations (In-Depth)
1) Creator Sourcing & Vetting
Source creators across tiers (nano / micro / mid / celebrity, UGC specialists).Vet audience quality :Demographics (geo, age, language), affinity (health / wellness), brand safety.Engagement rate (authentic vs. pod), audience growth trend, fake follower / bot suspicions.Content fit : tone, disclosure history, prior brand outcomes.Shortlist with scorecards (fit, quality, expected CPA / CAC, creative X-factor).2) Strategy & Briefing
Build funnel-aligned plans : awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before / after).Author creator briefs : hooks, key messages / claims guardrails, visual dos / don’ts, CTAs, disclosure (#ad), landing links, coupon codes.Maintain content banks : FAQs, proof points, objections, transformation stories.3) Content & Channel Mix
Formats : reels / shorts, carousels, lives, long-form, stories with link / DM prompts, community posts.Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets).Plan sequencing and whitelisting (allow brand to run ads from creator handle).Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared).4) Negotiation & Contracts
Negotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event / booth), rate vs. CPA / affiliate hybrid, payment terms.Track PoP (links, screenshots), deadlines, revision cycles, and approval SLAs.5) Launch, Track, Optimize
Attribute with UTMs / unique codes / landing pages, track views, CTR, saves, comments sentiment, assisted conversions and first-order CAC.Run creative & hook tests; rotate winners into paid; refresh briefs monthly.Maintain Creator CRM : status, performance, costs, next brief date, referral capacity.6) Sales Enablement & Community
Equip creators with offer matrices, FAQs, lead capture (DM keywords / WA click-to-chat), and event invites.Nurture top performers into ambassadors with tiered perks.B) Affiliate Program — Strategy & Growth
Stand up / manage affiliate stack (platform, onboarding, policy, payouts).Define commission structures by product margin, bonuses for thresholds, and cool-down windows to prevent cannibalization.Enforce compliance (brand bidding rules, coupon leakage control), fraud monitoring, and link hygiene.Recruit publishers / communities / newsletters; create launch kits (swipe copy, banners, product feeds).Report on affiliate revenue, new-to-brand %, CAC, LTV, and optimize partner mix.C) Last-Minute Activation Readiness
Maintain “Go-Bag” : two universal backdrops (8×10 / 10×12), 6 standees, modular counters, AV kit, QR boards, brochures, FAQs, sampling packs.Templates in Canva / Figma for same-day adapts; on-call printers / fabricators with delivery SLAs.Pre-approved copy blocks and city-wise permissions checklist.D) Events, Stalls & OOH (End-to-End)
Backdrops / Stage / Branding : Size maps, materials (fabric / flex / foam), rigging specs, safety.Hoardings / Prints : Site recce, creative adapts, traffic / angle checks, proofing, media plans.Standees / Signage : Roll-ups, foam boards, directional signage, QR placards.Stall Layout : 2D / 3D layout, visitor flow, demo zones, storage, power.Furniture & Fixtures : Counters, brochure racks, stools, tables, cable management.Lighting & AV : Key / fill, LED pars, TV / LED wall specs, PA / mic checks, content loops.Ops Pack : Power loads, extension boards, gaffer kits, first-aid, trash plan.Permits / Compliance : Venue / RWA approvals, fire / electrical safety, night installs, PoP photos.Staffing / ROS : Promoters / MC, briefs, call sheets, dress code, lead forms, giveaways.E) Vendor & Media Management
Maintain a roster of OOH / BTL vendors (bus shelters, RWAs, malls / kiosks, metro pillars, pole kiosks), printers, fabricators, rental houses.Negotiate rate cards, make-goods, value-adds, installation windows; enforce SLAs & QC (color proofs, GSM, lamination, mounting).F) Audience-First Offline Strategy
Map message–offer–format by venue / geo; set goals (footfall → leads → booked consults → revenue).Attribute via UTMs / coupons / QR and post-event conversion tracking.Requirements
Required Skills
Proven BTL / event execution + OOH / print production (brief → install → proof).Influencer Ops : creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution.Affiliate Ops : onboarding, commission math, payout cycles, fraud control, policy governance.Negotiation that lands better CPM / CPA and make-goods; strong vendor management.Lead capture & attribution design (QR, UTMs, codes); disciplined ops (checklists, budgets, timelines).Nice to Have
Basic motion for event loops; on-ground MC / anchoring.RWA / mall / media-owner relationships; municipal norms familiarity.Community building in gated societies / gyms / corporates.Tool Stack
Influencer CRM / Analytics : Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets).Affiliate Platforms : Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk.Attribution : UTM.io, Bitly, dynamic QR; Shopify / GA4 dashboards.Planning / Ops : Notion / Asana / ClickUp, Google Sheets; Canva / Figma size kits.Print / OOH : Vendor portals, Acrobat preflight, geo-tag PoP photo apps.Lead Capture : Typeform / Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM.Content : CapCut / Descript for quick edits; Frame.io for review.Certifications (Preferred)
Google Ads Measurement (for attribution literacy)Zoho CRM basicsEvent / BTL management cert (nice)IAB Influencer Marketing modules (nice)Affiliate platform badges (Refersion / Impact / GoAffPro).Must-Have “2+ Years Hands-On” (Hard Screen)
Running events / stalls end-to-end (layout, backdrops, furniture, lighting / AV, permits) with PoP evidence.Managing influencer programs from sourcing → brief → contract → publish → sales attribution with UTMs / codes; whitelisting & usage rights experience.Delivering revenue from creators / affiliates; documented CPA / CAC improvements vs. benchmark.Standing up an affiliate program (policy, payouts, fraud controls) at meaningful scale.Executing last-minute activations using pre-built collateral without quality slips.KPIs
Influencer Revenue, Affiliate Revenue, New-to-Brand %, CPA / CAC via creators / affiliatesFootfall, Leads, CPQL, Booking Rate, Revenue / ActivationOn-time installs, first-pass QC, vendor SLA adherenceOOH cost per footfall / impression, proof-of-posting complianceSpeed-to-launch for last-minute events; % reuse from collateral libraryRequirements
Required Skills Proven BTL / event execution + OOH / print production (brief → install → proof). Influencer Ops : creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution. Affiliate Ops : onboarding, commission math, payout cycles, fraud control, policy governance. Negotiation that lands better CPM / CPA and make-goods; strong vendor management. Lead capture & attribution design (QR, UTMs, codes); disciplined ops (checklists, budgets, timelines). Tool Stack Influencer CRM / Analytics : Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets). Affiliate Platforms : Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk. Attribution : UTM.io, Bitly, dynamic QR; Shopify / GA4 dashboards. Planning / Ops : Notion / Asana / ClickUp, Google Sheets; Canva / Figma size kits. Print / OOH : Vendor portals, Acrobat preflight, geo-tag PoP photo apps. Lead Capture : Typeform / Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM. Content : CapCut / Descript for quick edits; Frame.io for review.
