Transformative - Platform Optimization Specialist - D2C

Transformative Ventures Pvt LtdGurugram, India

30+ days ago

Job description

What Youll Do :

1. Funnel Diagnosis & Optimization

Analyze full-funnel performance : from ad click to checkout.
Identify friction points using Clarity (or similar tools) : heatmaps, scroll depth, rage clicks, session recordings.
Detect patterns in drop-offs and underperforming UI / UX elements.
Prioritize hypotheses based on impact and ease of implementation.

2. Deep Ad Data + Funnel Integration

Correlate insights from media buying platforms (Meta, Google, etc.) with on-site behavior.

Work closely with media buyers to understand audience intent vs. landing page reality.

Ensure message match between ads, landing pages, and checkout experience.

3. Experiment Design & A / B Testing

Propose and lead structured A / B and multivariate tests.

Create and communicate clear hypotheses.

Work with designers and devs to implement and test variants.

Monitor test results, validate significance, and roll out winning changes.

4. Strategic Ownership

Maintain a birds-eye view of the entire customer journey.

Constantly seek micro and macro conversion opportunities not just big redesigns but small copy shifts, button placements, trust cues, etc.

Document learnings and build a repeatable CRO framework.

Who You Are :

A patient observer with a keen eye for user behavior and friction.

Data fluent comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify / GA4 conversion data.

Not just analytical but hypothesis-driven you ask why before what.

Collaborative you know how to work with designers, developers, and marketers without drowning them in jargon.

Familiar with direct response marketing, not just UX design principles.

Bonus : Youve worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration products.

What Youll Need :

3+ years of experience in CRO or growth strategy roles

Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.)

Experience with A / B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar)

Understanding of performance ad platforms and the interplay between ad creative and funnel

Solid communication skills and an ability to explain findings to non-technical team members

(ref : iimjobs.com)

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Platform Specialist • Gurugram, India

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