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Transformative - Platform Optimization Specialist - D2C
Transformative Ventures Pvt LtdGurugram, India19 days ago
Job descriptionCorrelate insights from media buying platforms (Meta, Google, etc.) with on-site behavior. Work closely with media buyers to understand audience intent vs. landing page reality. Ensure message match between ads, landing pages, and checkout experience. Propose and lead structured A / B and multivariate tests. Create and communicate clear hypotheses. Work with designers and devs to implement and test variants. Monitor test results, validate significance, and roll out winning changes. Maintain a birds-eye view of the entire customer journey. Constantly seek micro and macro conversion opportunities not just big redesigns but small copy shifts, button placements, trust cues, etc. Document learnings and build a repeatable CRO framework. A patient observer with a keen eye for user behavior and friction. Data fluent comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify / GA4 conversion data. Not just analytical but hypothesis-driven you ask why before what. Collaborative you know how to work with designers, developers, and marketers without drowning them in jargon. Familiar with direct response marketing, not just UX design principles. Bonus : Youve worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration products. 3+ years of experience in CRO or growth strategy roles Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.) Experience with A / B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar) Understanding of performance ad platforms and the interplay between ad creative and funnel Solid communication skills and an ability to explain findings to non-technical team members
What Youll Do :
1. Funnel Diagnosis & Optimization
- Analyze full-funnel performance : from ad click to checkout.
- Identify friction points using Clarity (or similar tools) : heatmaps, scroll depth, rage clicks, session recordings.
- Detect patterns in drop-offs and underperforming UI / UX elements.
- Prioritize hypotheses based on impact and ease of implementation.
2. Deep Ad Data + Funnel Integration
3. Experiment Design & A / B Testing
4. Strategic Ownership
Who You Are :
What Youll Need :
(ref : iimjobs.com)
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Transformative D2c Specialist Platform Optimization • Gurugram, India
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