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Transformative - Platform Optimization Specialist - D2C

Transformative - Platform Optimization Specialist - D2C

Transformative Ventures Pvt LtdGurgaon, India
20 days ago
Job description

What Youll Do :

1. Funnel Diagnosis & Optimization

  • Analyze full-funnel performance : from ad click to checkout.
  • Identify friction points using Clarity (or similar tools) : heatmaps, scroll depth, rage clicks, session recordings.
  • Detect patterns in drop-offs and underperforming UI / UX elements.
  • Prioritize hypotheses based on impact and ease of implementation.

2. Deep Ad Data + Funnel Integration

  • Correlate insights from media buying platforms (Meta, Google, etc.) with on-site behavior.
  • Work closely with media buyers to understand audience intent vs. landing page reality.
  • Ensure message match between ads, landing pages, and checkout experience.

    • 3. Experiment Design & A / B Testing

  • Propose and lead structured A / B and multivariate tests.
  • Create and communicate clear hypotheses.
  • Work with designers and devs to implement and test variants.
  • Monitor test results, validate significance, and roll out winning changes.

    • 4. Strategic Ownership

  • Maintain a birds-eye view of the entire customer journey.
  • Constantly seek micro and macro conversion opportunities not just big redesigns but small copy shifts, button placements, trust cues, etc.
  • Document learnings and build a repeatable CRO framework.

    • Who You Are :

  • A patient observer with a keen eye for user behavior and friction.
  • Data fluent comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify / GA4 conversion data.
  • Not just analytical but hypothesis-driven you ask why before what.
  • Collaborative you know how to work with designers, developers, and marketers without drowning them in jargon.
  • Familiar with direct response marketing, not just UX design principles.
  • Bonus : Youve worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration products.

    • What Youll Need :

  • 3+ years of experience in CRO or growth strategy roles
  • Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.)
  • Experience with A / B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar)
  • Understanding of performance ad platforms and the interplay between ad creative and funnel
  • Solid communication skills and an ability to explain findings to non-technical team members

    • (ref : iimjobs.com)

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    Transformative D2c Specialist Platform Optimization • Gurgaon, India