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Lead Analyst

Lead Analyst

Cactus CommunicationsBengaluru, Karnataka, India
5 days ago
Job description

Overview

We’re looking for a sharp, data-driven Lead Analyst to join our team and help transform data into strategic insights. You’ll work closely with product and business stakeholders to uncover opportunities, measure performance, and guide decision-making across key initiatives. If you thrive on solving complex business problems and turning numbers into narratives, this role is for you.

Roles and Responsibilities

  • Work closely with business stakeholders to understand various products, consumer touchpoints, data streams, and reports to draw actionable insights that support strategic decision-making
  • Conduct cost-benefit analyses to evaluate business initiatives and recommend data-driven solutions
  • Identify market gaps and opportunities by analysing consumer behaviour, competitive benchmarks, and performance trends
  • Measure and analyse campaign performance across channels, providing insights into ROI, CPA, CTR, and engagement metrics
  • Perform root cause analysis to uncover underlying business issues and recommend corrective actions
  • Drive pricing analytics and discount analysis to evaluate promotional effectiveness and optimize revenue strategies
  • Design and deliver impactful visualizations using tools like Power BI to communicate insights and trends clearly
  • Interpret data from various sources (e.g., Google Analytics, Google Ads)
  • Present findings and recommendations through structured documentation and stakeholder presentations
  • Provide mentoring and training to team members on business analysis best practices and tools

Qualifications

  • 5–7 years of experience as a data-driven Business Analyst, Product Analyst, or Data Analyst
  • Strong analytical mindset with a passion for uncovering insights and solving business problems
  • Hungry to go deep into the business problems and various data sources to find root cause of the problem and have intention to fix that completely by automating the workflow
  • Proven experience of working with unstructured data and creating relationship and structure around it to solve strategic, tactical, structured, and unstructured business problems
  • Ability to work with numbers and large data sets and organize data into reports
  • Excellent command of Excel, including pivots and solver functions
  • Experience with one or more visualization tools like Power BI with command over DAX will be preferred.
  • Familiarity and experience with Google analytics, Paid Search data / campaign analysis and a good understanding of website metrics like engagement rate, CTR, CPA, traffic source / medium etc. will be preferred
  • Experience in predictive analytics and statistical modelling will be preferred
  • About CACTUS

    Established in 2002, Cactus Communications ( cactusglobal.com ) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

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    Lead Analyst • Bengaluru, Karnataka, India

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